SEO Tools Comparison: Raven Tools, Moz, SEMrush, Ahrefs,BuzzStream & More


Update April 2021 –  We’ve updated and tweaked 4 of the reviews, with full updates coming soon. 

Whether you’re an agency, in-house or DIY SEO having the right tools for the job can make your life easier and your campaigns more effective. But as SEO becomes a bigger business, the more tools we see released onto the market. The range is massive as well from freebies to big $500/ month subscriptions.

In this review we are going to take a look at 13 of the most popular and talked about SEO tools on the market at the moment-

This isn’t exactly a like for like comparison as these tools each serves slightly different purposes and caters for different users but if you’re weighing up introducing these tools into your SEO process I hope this will give you some pointers as too what each tool can do and how their individual features compare.

At a glance

In a hurry? We’ve summarised the highlights of the SEO tools we’ve reviewed in this post in the table below, but please read on for the full reviews!

ToolPriceBuy it forRecommended forSign UpOur review
Image$99-$999/ monthFull range of tools plus powerful extra'sSmall to medium sized agenciesSign UpAhrefs Review
Image$49-$399/ monthHuge range of tools under one roofSmall to medium sized agenciesSign UpRaven Tools Review
Image$99-$599/ monthLink ExplorerIn-house SEO'sSign UpMoz Analytics Review
Image$24-$999/ monthLarge scale link management capabilitiesSerious link buildersSign UpBuzzstream Review
Authoritas logo$199-$1499/ month*Enterprise level campaign managementMid to large agenciesSign UpAnalyticsSEO Review
Image$39-$299/ monthSimple, fast tools, customer collaborationIndependent SEO's and small agenciesSign UpWebCEO Review
Image$49-$499/ monthDesktop solution with great rank checking featuresIn-house SEO's & large sitesSign UpAWR Review
Image$499-$2999 month*Best in class link research tools & dataLarge scale, pro link buildersSign UpLInk Research Tools Review
Image$28.55-$67.14/ month*Wide range of desktop tools for one off priceFreelance SEO's or affiliates on a budgetSign UpSEO Powersuite Review
Image$18 -$148/ month*Affordable, easy to use cloud based SEM tool suiteIn-house SEO's or agenciesSign UpSE Ranking Review
Image$99.95-$399.95/ monthAdvanced keyword research + other SEO toolsFull service search marketing agenciesSign UpSEM Rush Review
ImageFreeFree data, direct from GoogleAny SEO will benefitSign UpGoogle Search Console Review

*Approx price converted from GBP or EURO for the sake of comparison

Our conclusions & the state of SEO tools in 2020

Please do read through each of the tool reviews to find out which tool is right for you. Since the first version of this report each of the tools we’ve looked at have undergone constant changes and improvements. While Raven tools  SEMrush and Ahrefs remains  popular all-in-one SEO tools, boasting the most features and offering the most complete toolsets. SERanking is one of the most cost effective complete toolsets we have reviewed with some really powerful Organic and PPC competitive analysis data.

We have also reviewed individual tools which do a better job in each part of the SEO process. For example, Buzzstream is far better for Link Management and outreach while Link Research Tools is superior for researching and analyzing link prospects. LinkBird takes a similar direction to Raven Tools, offering a comprehensive and complete SEO solution. We liked a lot of its features and the fact it includes rank tracking under one roof is a big bonus.

It’s good to see other tools taking a different direction, however. For example, Buzzstream has resisted the temptation to become anything other than a link building tool and, as a result, is by far the best solution on the market for serious link builders. AnalyticsSEO has developed probably the most enterprise ready SEO tool with powerful reporting features making it a good option for larger SEO agencies.

Moz Analytics remains an extremely popular tool among our readers and the addition of the useful Followerwonk tool to MOZ pro subscriptions is a good bonus for users of this tool. WebCEO’s online version has also made significant steps forward since we first looked at it and AWR is now more relevant than ever as a tool, given Google’s recent moves to remove all SEO keyword data from Analytics reporting, having a clear picture of your search engine rankings is going to be more important than ever.

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