Free Analytics and Data Resources

From 1 July 2023 ‘Universal Analytics’, will cease to collect data for its users. In this blog post, we seek out alternative analytics platforms to Google Analytics 4, to monitor your website or apps.

In today’s episode of the podcast, Daniel, Ciaran and Louise guide you through the new default for data analytics, GA4, including setup tips, events, and core and custom reports.

In today’s episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss privacy changes in iOS, email, browsers, URL parameters and what impact all of this has on trust and brand.

Ciaran's guest today is Charlie Blake Thomas, CEO of EyeQuant, a platform that combines advanced neuroscientific research, artificial intelligence and neural network modeling to simulate how users will react to your design work.

In today's 'So' video, the team look at what attribution modelling is and the different ways it can be monitored within your channels analytics.

In Part II of our Analytics and Data Masterclass, Avinash Kaushik shares his tips for working effectively with your analytics and analysts

Learn from Google's Digital Marketing Evangelist, Avinash Kaushik, how to tame large amounts of marketing analytics data and use it to increase your success.

Welcome to a whole new kind of Google Analytics: GA4. In this straightforward guide, we’ll answer the big questions on Google Analytics 4

Prized for their privacy benefits and their facility for accessing geo-restricted content, VPNs are becoming a day-to-day online tool for many internet users. In this guide, we discuss how marketers can use a VPN to help with their work.

Google Consent Mode is a new way to ensure a website’s use of cookies and visitor data is compliant with GDPR and other data privacy regulations.

Cookies have been a key component of the web since the mid-nineties – but could this divisive tracking technology soon crumble into internet history?

Learn how to get Google Analytics Certified and also explore 5 FREE resources that will help you to learn the platform and ace the certification exam.