Analytics & Data

In Part II of our Analytics and Data Masterclass, Avinash Kaushik shares his tips for working effectively with your analytics and analysts

Learn from Google's Digital Marketing Evangelist, Avinash Kaushik, how to tame large amounts of marketing analytics data and use it to increase your success.

Welcome to a whole new kind of Google Analytics: GA4. In this straightforward guide, we’ll answer the big questions on Google Analytics 4

We speak to Mark Miller and Ted Vaughn, authors of “Culture Built My Brand” and learn how to better quantify, measure and build awesome and inspiring company culture that drives outstanding results.

Prized for their privacy benefits and their facility for accessing geo-restricted content, VPNs are becoming a day-to-day online tool for many internet users. In this guide, we discuss how marketers can use a VPN to help with their work.

Google Consent Mode is a new way to ensure a website’s use of cookies and visitor data is compliant with GDPR and other data privacy regulations.

Cookies have been a key component of the web since the mid-nineties – but could this divisive tracking technology soon crumble into internet history?

Learn how to get Google Analytics Certified and also explore 5 FREE resources that will help you to learn the platform and ace the certification exam.

What’s the state of play in digital today? Join us as we pick out the key points from a selection of influential digital stats updates, published both before and after coronavirus lockdown measures began in Europe.

Discover how can you get the most out of the traffic you already have with effective Conversion Rate Optimization. We explore what Conversion optimization is with Jeff White from Kula Partners and unearth what it can offer marketers brave enough to admit their website and content could be working...

Daniel makes a case for the importance of personalization in digital marketing. A lot of this years trend reports have claimed Marketing personalization should be a big focus for 2021.

What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers