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Digital Marketing Podcast

Digital Marketing Podcast Episode 183- Ten eCommerce Myths Part II

We discuss the widely held belief that every e-commerce business can become an overnight success. We explore some mobile website conversion myths and discuss the strategy of shooting from the hip and not needing a plan. We also discuss how ...

Digital Marketing Podcast Episode 182- Ten eCommerce Myths Part I

Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. We think you will find these myths both entertaining and just possibly a little close to w...

Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Ciaran talks to author Tom Goodwin, about his new book Digital Darwinism. Digital Darwinism takes a deep dive into what business leaders can do to thrive in the modern age. Will you reject complacency and establish a new perspective on not...

Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Ciaran speaks to Richard Jones, the CEO of digital marketing platform Wayin to discuss some of the challenges marketers face when trying to connect with consumers in the fragmented digital landscape of 2018....

Digital Marketing Podcast Episode 179- #NotesToStrangers- An Interview with Street Artist Andy Leek

This week we have a much longer episode than usual. If you have ever travelled around central London, you may well have come across a unique brand of self-help street art created by artist Andy Leek and branded under the now famous Instagra...

Digital Marketing Podcast Episode 178 Google Analytics Reports You Should Probably Ignore

In this episode, we explore some of the commonly misunderstood analytics reports and metrics and how to avoid misinterpreting them. Is a high bounce rate always a bad thing? What can you effectively conclude with time on site and why is it ...

Digital Marketing Podcast Episode 177 Single Customer View And How to Achieve It

Daniel and Ciaran explore the single customer view. What is it? How does it potentially work?  What benefits can it bring to your customer and your business in a progressively noisier content marketing space?...

Digital Marketing Podcast Episode 176 User Journey Mapping

Daniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We also share some free downloadable reso...

Digital Marketing Podcast Episode 175 How To Build An Online Community

In this episode, we discuss how to build communities online. We explore how communities form, How do you get started from scratch? What techniques can you use to drive rapid growth? What platforms offer the best user experience? Where do co...
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