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Digital Marketing Podcast

Digital Marketing Podcast Episode 142 - Mind the (Digital Skills) Gap

  Daniel talks about the digital skills gap which many senior marketeers and teams face with the rapid growth in digital marketing tools and technology. This episode introduces Target Internet’s digital marketing skills benchmark ...

Digital Marketing Podcast Episode 141 - Understanding Agile Working

With the launch of his new book Building Digital Culture. Daniel walks us through the basics of Agile working methodology, a key working methodology for working in a fast changing environment. Learn how you could employ this development phi...

Digital Marketing Podcast Episode 140 - The Rise and Growth of Direct Traffic

Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Da...

Digital Marketing Podcast Episode 139 - Google Search Console Re-discovered

Daniel and Ciaran take a fresh look at the service formerly known as Google Webmaster tools. Now rebadged up as Google Search Console, this free tool from Google is one to take a fresh look at if you haven't recently. We walk through som...

Digital Marketing Podcast Episode 138 - Digital Marketing News Update

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content searc...

Digital Marketing Podcast Episode 137 - Adobe Target - Automating Hot Tricks of Data Science

Ciaran talks to Kevin Lindsay from Adobe about data science and how it can bring valuable insights into how to achieve smart results and quick wins with your marketing and customer analytics. Find out how Adobe are bringing data science sma...

Digital Marketing Podcast Episode 136 - A local SEO question and a global SEO conference

Daniel and Ciaran pose a great local SEO question from one of our listeners to Kelvin Newman, founder and host of one of the world's largest SEO conferences "Brighton SEO" Join Kelvin and the cream of the UK SEO community at Brighton SEO ne...

Digital Marketing Podcast Episode 135 - A Rather Surprising Twitter Myth

Daniel exposes an interesting Twitter myth around URL shorteners, and Ciaran discovers that Twitter haven't been censoring and editing his posts on the platform, while also getting nostalgic about "you are the hero" books from his childhood...

Digital Marketing Podcast Episode 134 - Exploring Programatic Advertising at Scale with Adobe

Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks...
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