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PPC

Optimize Your PPC Campaigns
We pick Adzooma’s brains on ways to improve your PPC performance. Get some non AI inspiration to power your PPC campaigns on multiple platforms in 2021.
Understanding Click Fraud
How much of your budget is spent on clicks from people or machines with no intention of buying or converting? Discover click fraud & help prevent it.
Checking Tools
Daniel and Ciaran explore useful tools that automate checking important things at scale to drive improved performance in your digital campaigns.
How To Start Building Effective Google Ads Campaigns
Learn how to go about planning and building an effective Google Ad campaigns using a process that is quick to do and gets excellent results.
Managing Your Paid Search Agency
Read our top tips on how best to work with your paid search agency, taking both the agency’s and the client’s perspective into account.
What’s New in SEO and PPC?
Get your SEO knowledge up to speed with our latest round-up of search news from around the web.
Visual Sitelinks Added to Google AdWords
Google has been using image carousels in place of traditional sitelinks for selected AdWords clients.
Shop Visits Conversions & Location Extensions Added to Google AdWords
Google AdWords has been kitted out with a set of new features, designed to “close the loop” between digital advertising and high street conversions.
Google Analytics Tracking Code
Without using tracking code for you website links, Google analytics won’t be giving full details on the effectiveness of your digital marketing efforts.
Setting Goals in Google Analytics
Goals in Google Analytics allow you to get the most out of the tool and really start to work out the Return On Investment (ROI) of your digital channels.
Calculating PPC Spend Value
Some keywords in Google's PPC are very expensive - Why?
5 Tools to Improve Website Performance
Ciaran and Daniel are back with a new collection of digital tools to help you improve the quality of your website user experience
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ELEARNING
For teams
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BENCHMARK YOUR DIGITAL SKILLS
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