PPC

We pick Adzooma’s brains on ways to improve your PPC performance. Get some non AI inspiration to power your PPC campaigns on multiple platforms in 2021.

How much of your budget is spent on clicks from people or machines with no intention of buying or converting? Discover click fraud & help prevent it.

Daniel and Ciaran explore useful tools that automate checking important things at scale to drive improved performance in your digital campaigns.

Learn how to go about planning and building an effective Google Ad campaigns using a process that is quick to do and gets excellent results.

Read our top tips on how best to work with your paid search agency, taking both the agency’s and the client’s perspective into account.

Get your SEO knowledge up to speed with our latest round-up of search news from around the web.

Google has been using image carousels in place of traditional sitelinks for selected AdWords clients.

Google AdWords has been kitted out with a set of new features, designed to “close the loop” between digital advertising and high street conversions.

Without using tracking code for you website links, Google analytics won’t be giving full details on the effectiveness of your digital marketing efforts.

Goals in Google Analytics allow you to get the most out of the tool and really start to work out the Return On Investment (ROI) of your digital channels.

Some keywords in Google's PPC are very expensive - Why?

Ciaran and Daniel are back with a new collection of digital tools to help you improve the quality of your website user experience