Digital Marketing Videos

 

Digital Marketing Videos

Digital Marketing Video Episode 14 - Fundamentals of Search Engine Optimisation

This video explores the key steps that you need to consider in order to get to the top of Google. We start by exploring the Google algorithm and then move on to the core areas of search optimisation. On-page optimisation involves doing keyw...

Digital Marketing Video Episode 13 - What is Blackhat SEO?

Blackhat SEO is the process of attempting to manipulate the search engines into giving you better search results. In this video we explore what Backchat SEO is in more detail, the risk and reasons not to do it and look at some often common ...

Digital Marketing Video Episode 12 - Email Marketing - Cleaning Data

Focussing on the two key email marketing measures, open rate and click through rate, the video will explore how these measures can be used to improve your email results ad clean your email data. We’ll explore why cleaning your email data ...

Digital Marketing Video Episode 11 - Google Analytics Tracking Code

Without using tracking code for you website links, Google analytics won’t be giving full details on the effectiveness of your digital marketing efforts. This video walks you through what URL tracking code is and how to use it. Using the G...

Digital Marketing Video Episode 10 - Setting Goals in Google Analytics

Goals in Google Analytics allow you to get the most out of the tool and really start to work out the Return On Investment (ROI) of your digital channels. The video explores the 5 main types of goals: Destination goals, Duration goals, Pages...

Digital Marketing Video Episode 9 – Snip.ly

  Snip.Ly allows you to point to other people’s content and overlay your own messages on top. Great tool for content marketers or a step too far in using other people's content for your own gain? In this video Daniel discusses how...

Digital Marketing Video Episode 8 - B2B Digital Marketing

  In this video we explore how we can effectively use and measure digital marketing for Business to Business organisations. Focussing on our end objectives and ROI, the video explores how web analytics and Customer Relationship Mana...

Digital Marketing Video Episode 7 - Setting Objectives & Measuring Digital

  This video talks through the objective setting process and how to use analytics to measure these objectives and optimise digital marketing campaigns. The video explores how different types of organisations (B2B, Ecommerce and Bran...

Digital Marketing Video Episode 6 - Email Marketing Measurement

  Understanding how the user journey has fundamentally changed means we need to look at the measurement of our email campaigns in a new way. This video explores the challenges and opportunities of measuring the true impact of our em...
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