Digital Marketing Blog

 

Digital Marketing Blogs

Where Should Digital Marketing Sit in a Company Structure?

According to The Tech Nation 2016 report into the UK’s digital marketing sector was worth £3.9bn in 2015, up 13.4% on the previous year. It’s clear that even the most antiquated of British businesses are awakening to the opportunities ...

Digital Trends 2017: Expert Predictions

Broadly speaking, a digital marketer’s level of success will relate closely to their position relative to other digital marketers – how far ahead or behind their competitors they are when it comes to adapting to evolutions in industry b...

An Introduction to Agile Working

What is Agile, and how can it be used to help get things done quickly in a fast-paced environment? ‘Agile working’ may sound like a classic case of buzzy business-speak, but we’re pleased to say there’s real substance behind the ...

Just how big is the UK’s Digital Skills Gap?

Businesses in the UK are facing a digital skills crisis. Our venerable education system is struggling to produce enough skilled tech specialists to meet demand, and understandably so – between 2010 and 2014 turnover growth in the digital ...

What is Social Media Share of Voice?

This guide is dedicated to one of the most useful metrics in social media marketing: share of voice, or SOV for short. We’ll start by explaining exactly what social media share of voice is, before moving on to discussing how you can measu...

CSS Media Queries for Digital Marketers

Welcome to the Target Internet guide to CSS media queries for digital marketers! Inevitably, this article will feature some technical language, but we urge you to read on regardless, even if you know very little about web development. Learn...

Why CPD Matters

‘Continuing professional development’ is both the most important product of Target Internet’s work and an essential aspect of any person’s career. Here we offer a brief explanation of CPD and its importance to individuals and organi...

What is Facebook Workplace?

From October onward, companies will be able to take advantage of a new version of Facebook built especially for organisations – but they’ll have to pay for the privilege. Facebook Workplace takes the social network’s most essential...

Digital Marketing Guide to Cookies

Love ‘em or hate ‘em, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of websites are in need of some TLC, and to gauge whether or not you really sh...
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