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Digital Marketing Blogs

Omni-Channel But Not Ominous - CIM Summit 2017

This is Daniel Rowles’ presentation on 'Omni-Channel But Not Ominous' from the Chartered Institute of Marketing 'Changing Face of Marketing' Summit on the 24th May 2017. Useful Links: Digital Measurement Framework Digital Capabi...

Effective Content Measurement - Digital Content Summit 2017 #DCS2017

This is Daniel Rowles’ presentation on Effective Content Measurement from the Digital Content Summit 2017 conference on the 23rd May 2017. Useful Links: Digital Transformation Framework Digital Measurement Framework Digital Capab...

The Best 13 Resources for Improving Your Online Writing

Upgrade your online writing with this eclectic array of resources, built to level-up everything from your vocabulary to your organisational skills. We’ve included tools relating to all sorts of online writing, from emails to articles, to ...

How Different Age Groups Are Using Social Media

To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experienc...

How to Tailor Your Social Media Copywriting to Platform and Objective

Join us as we outline a set of effective and often original copywriting techniques to help you achieve your key objectives on Twitter, LinkedIn, Facebook and Instagram. Writing for Twitter Tweets are like haikus for social media copywrite...

Newsroom Best Practices for Content Marketers

News journalism and brand journalism will always have separate roles to play, but the quality of output expected on the two sides is converging. Target Internet’s contributing editor, Pete Wise, works with both newspapers and brands – a...

How to Get Google Analytics Certification (& 5 Free Resources)

Whether you’re looking to gain new digital analytics skills or to prove your ability to prospective clients, gaining Google Analytics certification is well worth your while. Here’s how to get certified: Step 1: Sign up to Google Partne...

How to Facebook Livestream from a Desktop or Laptop

Facebook Live’s scope as a marketing tool was broadened last month, with the announcement that users will now be able to livestream from desktops and laptops. Here’s a quick click-by-click guide to how you can “Go Live” from your ho...

An Objective-Focused Guide to Writing Copy for Marketing Emails

Despite the fact your emails to customers, clients and contacts will perform a diverse array of functions, they will all arrive in the recipient’s inbox in roughly the same package: just a subject line and a sender name. The relative unif...
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