Every year in January and February, there are a host of new stats released for social media and digital platforms performance. Knowing which platforms are on the up and actively growing as well as which have fallen on harder times can be re...
Michael Porter’s 5 Forces breaks the nebulous idea of business competition down into specific components that can be leveraged in marketing strategy. In this guide, we will explain the forces that make up Porter’s model, before moving o...
In a recent episode of The Digital Marketing Podcast, ethical entrepreneur Anders Ankarlid told Target Internet about his investigation into the inflation of influencers’ engagement metrics. Ankarlid learnt that the $744mn of spend on Ins...
What’s going on with the Magento 1.x End of Life, and how
should online businesses manage the change? In this guide, we look at the best
solutions to deal with this issue, including migration to Magento Commerce 2, moving
to an alternativ...
The team at Target Internet has chosen their Top 9 Digital Marketing books that they believe that every marketer should read. Believe me it was a tough choice and lots of coffee and pizza was consumed in the appointment of these books. With...
How does influencer marketing work? What are the benefits of social media marketing and what strategy should you adapt? These are just some of the questions we get asked all the time and in the current marketing climate the 2 biggest trends...
Which SEO principles apply to podcasts? When, where and how
often should podcast episodes be released? And how can listener reviews and
ratings help a show rank higher in podcast search results?
Find out the answers to these questions a...
we summarise and link to some of the most important codes of best practice for the marketing profession, including government laws and regulations, and best practice guidelines...
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