As millions worked from home during 2020, Zoom seemed destined to secure a lasting position as the go-to video conferencing tool for business and social calls. But by early 2021, the tool had seen its daily average users (DAUs) fall across ...
Depending on who you ask, cold email is either a personal and persuasive sales tool, or it’s a spammy tactic that should be consigned to the Trash folder of email history. In our opinion, both viewpoints can be true: it depends on how ...
iOS14 has changed the game for advertisers using Facebook – and also for the social media giant itself. In this article, we’ll talk about: the big change to Apple’s operating system that advertisers need to know about.how that chan...
Project management is a highly effective tool for getting marketing work done, from advertising campaigns and SEO to social media content and promotions. This guide will take you through how to do project management in a marketing contex...
BIMI could be the key to increasing trust in your emails – through the power of your own brand logo. In this guide, we explain what BIMI is, how to implement it, and how BIMI can improve email deliverability. Before we start, we’d li...
Forget streaming video and AR filters: the next big thing in social media could be the human voice. From the trendy, emerging app Clubhouse to Twitter Spaces, many of 2021’s biggest social industry stories have related to voice-only chat ...
Google Consent Mode is a new way to ensure a website’s use of cookies and visitor data is compliant with GDPR and other data privacy regulations. This short guide will take you through how Consent Mode works and how to implement it on ...
Are your emails constantly getting stopped by your recipients’ spam filters? Worse still, are they just not showing up at all? Email deliverability is a problem for many businesses – and solving the issue can sometimes be a bit of a ...
Every year in January and February, there are a host of new stats released for social media and digital platforms performance. Knowing which platforms are on the up and actively growing as well as which have fallen on harder times can be re...
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