What are SMART Marketing objectives, how do they apply to digital marketing activities, and how does SMART goal-setting fit into marketing strategy formulation? Join us as we explain one of the most useful frameworks in the business and mar...
With over a billion downloads and counting, TikTok is one of
the fastest-growing social platforms ever. If you’re over the age of 21,
there’s a pretty good chance you’ve never even heard of it.
Join us as we discuss what TikTok is...
Join us as we take an in-depth look at user experience – or UX for short. What is UX, what are its core principles, and how can those principles be applied to an app or website? Furthermore, how can marketers measure customer experience o...
A comprehensive guide to search engine-optimising your web content in 2019. Learn how to plan, produce and finetune your writing according to the latest search standards....
Recently YouTube changed the way their embed codes work on third-party sites. It happened quite quietly, and without much announcement but its rather an important shift in how YouTube embeds behave so we thought we had better explore h...
The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.
In this article, we’ll take you through the 7 Ps, and how you can ...
What is a SWOT or TOWS analysis, how are they carried out, and how can you use them to improve your digital marketing strategy? Get a handle on this core marketing discipline with our straightforward guide to SWOT and TOWS....
What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the answ...
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