Best practices in copyright content and media usage are essential theory for marketers. Without a proper working knowledge, you could leave yourself and/or the brands you represent vulnerable to intellectual property theft, or in legal trou...
There are lots of ways you can access all of our podcast content on The Digital Marketing Podcast. This article explains some of the options you have with step by step guidance and instructions....
What is PESTEL and how do Digital Marketers use it?
PESTEL or PESTLE is a simple acronym framework for assessing the key features of a business’ environment. It helps us to identify business opportunities, such as government initiatives ...
Find out how you can study online for the CIM Level 6 Digital Diploma in Professional Marketing , with Target Internet.
We’re delighted to announce that Target Internet is a fully accredited Online Study Centre for the CIM Level 6 ...
How well are your social media campaigns performing? How much revenue are they driving? Are they engaging the right kinds of customer?
The only way to reliably answer questions like these is through social media measurement – the use o...
Which skills do digital marketers know best? Which industry is best with data and analytics? And does the intern really know their way around Facebook better than the boss? We’ve got the answers in our inaugural Digital Marketing Skills B...
What is dark social, how can we measure it, and what does it mean for your marketing strategy? Join us as we explore one of the trickiest – and most important – topics facing digital marketers today.
The silent majority of social activ...
Take a strategic look at some of the recent trends and changes in the digital space over the last few months with our roundup of recent trends and developments. How should you adapt to the rise of voice search, what are the social media gia...
From SEO migration to user testing, we discuss the key steps you need to take to ensure you get the very best out of your website redesign, both in the lead-up and during the process.
A website redesign is likely one of the most expensiv...
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