Recently YouTube changed the way their embed codes work on third-party sites. It happened quite quietly, and without much announcement but its rather an important shift in how YouTube embeds behave so we thought we had better explore h...
The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix.
In this article, we’ll take you through the 7 Ps, and how you can ...
What is a SWOT or TOWS analysis, how are they carried out, and how can you use them to improve your digital marketing strategy? Get a handle on this core marketing discipline with our straightforward guide to SWOT and TOWS....
What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the answ...
Best practices in copyright content and media usage are essential theory for marketers. Without a proper working knowledge, you could leave yourself and/or the brands you represent vulnerable to intellectual property theft, or in legal trou...
There are lots of ways you can access all of our podcast content on The Digital Marketing Podcast. This article explains some of the options you have with step by step guidance and instructions....
What is PESTEL and how do Digital Marketers use it?
PESTEL or PESTLE is a simple acronym framework for assessing the key features of a business’ environment. It helps us to identify business opportunities, such as government initiatives ...
Find out how you can study online for the CIM Level 6 Digital Diploma in Professional Marketing , with Target Internet.
We’re delighted to announce that Target Internet is a fully accredited Online Study Centre for the CIM Level 6 ...