Setting the right price for a product or service is crucial. Not only will your choice of price affect your profits and sales; it could also determine which customers you acquire, alter the competitive dynamics between businesses in your in...
Welcome to a whole new kind of Google Analytics: GA4. In this straightforward guide, we’ll answer the big questions on Google Analytics 4: what it is, how to use it, and how it differs from Universal Analytics (GA3)....
“What is the metaverse?” has been the question on many marketers’ lips recently. In this article, we’ll tell you what a metaverse could look like and how it could change marketing....
Social media is going through a time of significant change. This guide will take you through five key trends that could redefine social media in 2022. And to help you make sense of it all, we’ll give some advice on how marketers can facto...
It can be hard to find a reliable answer to basic questions about digital’s new hot topic, NFTs – so we’ve written a clear, balanced marketer’s guide which doesn’t ‘funge’ the facts....
Your website’s URLs can be so much more than just the location where your content can be found online. This guide covers several tips and approaches to optimise a URL and we'll share some tips and best practices to make sure your URLs are...
This guide will take you through some tips and tools that will help you create effective personas, from persona templates to a facial image generator....
Twitter Fleets - I think we can all agree they didn't last long. In this blog, we will explore what Twitter Fleets were, why exactly Twitter decided to remove them and the growth and potential of Twitter Spaces....
As millions worked from home during 2020, Zoom seemed destined to secure a lasting position as the go-to video conferencing tool for business and social calls. But by early 2021, the tool had seen its daily average users (DAUs) fall across ...
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