Digital marketing skills benchmarking for teams

 
 
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WHAT IS THE DIGITAL SKILLS BENCHMARK

Target Internet’s digital marketing skills benchmark assesses your team’s digital skills in a variety of digital marketing disciplines, against industry standards and best practice, according to main job focus, level of seniority and industry sector.

WHAT WE BENCHMARK AGAINST

Our experts have formulated a series of questions, based on industry best practice as determined by leading industry institutions like Google and the Chartered Institute of Marketing, to assess your team’s skills and identify their digital skills gaps.

WHAT IS THE PROCESS

And how long will it take?

1

To celebrate the launch of the new Digital Skills Benchmark 2020, we are offering you the possibility to audit a team of up to 10 people completely for free. To start you’ll need to complete the form at the bottom of this page, we will then get in touch with you and ask you identify the team members you want to include in the free digital marketing skills benchmark.

2

We send out direct invitations to the team members to create an account, in a dedicated page. They are then, individually, asked a series of questions across digital marketing disciplines from Analytics & Data through to Usability, the quiz takes approximately 20 minutes to complete. These questions align their knowledge with industry best practice to identify their strengths and weaknesses.

3

Each team member will be able to see their individual results straight away in the form of a spider chart and a written analysis. We then combine their results and provide you with a report detailing where your team is and how that compares with other organisations in your industry, completely free for up to 10 people.

HOW YOU GET RESULTS

The Chart

Each individual will see the a spider chart that represents where their skills are in relation with the markers selected (seniority, focus of your role, industry). We will also aggregate the data and provide you with an overall visualisation of your team.

The Results

We provide individuals with a short written analysis of their results highlighting their strengths and where their skills gaps are. We also provide you with a group analysis and a comparison with aggregated data of other organisations in the same industry.

BENCHMARK YOUR TEAM FOR FREE NOW >
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Fill in the form to access a digital marketing skills audit for your team, free up to 10 people.
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