The Digital Marketing Channel Mix can often cause some confusion, but it actually focuses on what digital channels are going to be used to engage with your target audience, whether that be SEO, email, social media, paid advertising, or other channels.
In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise help you have a clearer understanding on what the digital marketing channel mix is, attribution modelling and what the best channels really are.
Measurement Framework
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Video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers.