Customer retention focuses on your current customers and encouraging them to make repeat purchases, maximising their lifetime value.
A huge factor of customer retention is building and maintaining relationships. In today’s ‘So’ video, the team discuss the best way of building retention and why marketing shouldn’t always be the focus.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
Our podcast, 'The Digital Marketing Podcast' is now in video format on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!
In this So video, the team discuss the findings from our latest Digital Marketing Skills Benchmark report, which now in it's fourth edition, and how it highlights some very significant shifts in skills in the past year and explores the impact this will have on organisations.
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.
In this episode the team explore what it really means to thrive in an era of complexity, burnout, and constant disruption using the regenerative marketing approach.
In this episode we explore the latest tools hands-on to help digital marketers adapt, experiment, and thrive in the evolving AI-driven marketing landscape.