User journey maps help you uncover the experience that a user goes through on their journey to conversion. They help you pinpoint where the pitfalls along the journey might be so that you can enhance your resources or customer experience to ensure maximum value is provided at all times.
In this ‘So’ video, the team explore the best way to do user journey mapping and what the differences are between the main two approaches.
If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.
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This guide draws on proven techniques used to generate over £1.2 million in revenue in a single twelve-month period - through LinkedIn activity combined with events - with a daily time investment of just 30 to 60 minutes for engagement and around three hours per week for content creation.
In this episode we explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging.