In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4.
If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform.
If you’re looking for some further guidance on GA4, we have a Masterclass coming up on 27th February.
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On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experimentation and what's really important.