With Universal Analytics having been recently sunsetted in July, some of you might still be getting to grips with the new GA4 and how to harness it to supercharge your data tracking and analysis.
Join us on this episode of the Digital Marketing Podcast where we discuss all things GA4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you.
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Voting is also now open for the Digital Marketing Toolkit Awards! Make sure to vote ensure your favourite tool has the best chance of winning in their category. The winners will be announced on a special podcast episode on 29th September. Good luck!
GA4 Masterclass
We have a brand new GA4 Masterclass on 13th Septemeber 2023 for those who want to learn how to unlock GA4 to its full potential. This is a popular course so book now to avoid missing out.
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Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.