Goals, as referred to in previous versions of Google Analytics, are now referred to as Conversion Events, reflecting the extra capability GA4 has to track events happening within a page (watching a video, downloading a PDF etc.), without adding any extra code. Rather than events being a type of goal, everything that a user does is now an event.
This free course starts by looking at GA4 conversion events in perspective and understanding why it's important to have them set up. We then look at defining what your conversion events should be, how we set them up and how we can test them to make sure they're working properly. We then finish off by exploring what they do in GA4 and what insights we can gain once they are set up.
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