AI Search & SGE

Episode 337 The Digital Marketing Podcast

SEO Tools & Trends Podcast
24 mins

 

SGE, Search Generative Experience, is Google's new way of transforming the search experience with the use of Generative AI. This will allow you to get AI powered overviews, ask follow up questions and take next steps right from the SGE box when you search.

This might seem beneficial from a users perspective, but it's important to know what implications this will have on SEO and digital marketers.

In this video, Daniel, Ciaran and Louise discuss the new search experience and other latest updates in AI Search.

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Useful Links

The Digital Markeitng Toolkit Awards

The Google Blog - SGE

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