What is PR Smith’s SOSTAC® Plan and Why Should You Be Using it? Digital Marketing Podcast Episode 146

 

If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world?

Daniel walks us through the original inspiration for so many marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes.

Useful resources:

Useful books by PR Smith
http://prsmith.org/books/

SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit www.SOSTAC.org

Download Episode 146

 

For more like this sign up to our Newsletter
Sign up now for the latest digital marketing best practice, trends and news. You will also get our Digital Marketing Toolkit when you sign up. We will not email you more than twice a month and we will never pass on your details to anyone else. You can read our full Privacy Policy here.
* = required field
Interested in Digital Marketing Elearning - Start Free 14 Day Trial >