Daniel and Ciaran explore the single customer view. What is it? How does it potentially work? What benefits can it bring to your customer and your business in a progressively noisier content marketing space? The single customer view sounds like the ideal solution to more effective marketing, but creating a single customer view is one of the most challenging IT headaches any organisation or marketer can face. In this episode, we explore some of the barriers to achieving this marketing utopia and give help and advice on steps you can take to move closer to achieving it.
We also touch on GDPR and how a single customer view can help you to be ready for this up and coming change to the laws governing data collection and communication.
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In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison to better understand what we really need to be paying attention to, to understand and influence people’s buying decisions.