In this episode, as well as shamelessly attempting to get attention with a doom-mongering headline we are discussing all things Twitter. The platform has seen some significant shifts and changes over the last few months so we thought we would share our thoughts on some of the new features. For the record, we don’t think it is dead at all, but the demographics do appear to have shifted.
Under discussion in this episode: 280 character Tweets, Twitter threads, Twitter Assistant, Twitter Promote, Twitter Analytics, Twitter Audiences and Demographic Reports, Twitter videos beta reporting plus, The Twitter Tracking Pixel. Daniel also shares a tool which enables you to analyse the words from any Twitter account to give you a summary of the personality of the account. To demonstrate the power of the tool we set it to analysing The Pope’s Twitter account and conclude he is in the right job.
Useful Links
Twitter on 280 character changes
Twitter Threads
Twitter Assistant
Union Metrics Twitter Snapshot Report
Twitter Conversion Tracking
Twitter Promote
Ultimate Guide to Twitter Analytics
IBM Watson Twitter Personality Analysis
Download Episode 171
Listen, subscribe or get in contact
The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.