Beginners Guide to Crowdfunding The Digital Marketing Podcast Episode 155

 

With Crowdfunding globally driving billions in revenue, crowdfunding continues to go from strength to strength as a viable source of funding and support for both business and personal endeavours.

We talk to crowdfunding expert Heather Delaney, a crowdfunding PR communications expert from Dynamo PR in San Francisco who specialise in helping companies build and execute successful crowdfunding campaigns. Heather launched the world’s first crowdfunding division of a PR agency and is now a crowdfunding veteran with work on over 100 crowdfunding campaigns under her belt.

Listen in and find out more about effective crowdfunding campaign strategies, how they work, and how you could make crowdfunding super effective as a viable means not only to fund your next product but also to supercharge your product development and market research. How do you balance PR with paid-for advertising to get your campaign the stand out it needs? How do you make email marketing work for your crowdfunding campaign and what do you do once your crowdfunding campaign has ended on the crowdfunding platform?

Follow Heather  Delaney on Twitter:
@DivertingLife

Dynamo PR
Get in touch with Dynamo PR and be inspired by a few of the amazing products they have helped to launch on Crowdfunding platforms

Useful Links to the Crowd Funding Platforms Discussed

Kickstarter 
Indiegogo 
Crowd Cube 
Go Fund Me

Curious about a 3d pen? Take a look at 3 doodler which since launching on crowdfunded finance has gone from strength to strength. But be warned… You so will want one!

Useful reviews of Crowdfunding platforms

If you have been inspired by this weeks interview we thought you might enjoy a little background research reading in different crowdfunding platforms. Here are a few links to articles we found useful.

Top 20 crowdfunding platforms of 2017

10 Crowdfunding Sites to Fuel Your Dream Project

6 Crowdfunding Sites – Which is best for you?

Read our review of Heather’s top crowdfunding tips
Download Episode 155

Listen or subscribe on
iTunes    |    Stitcher    |    Google Play   |   TuneIn   | Soundcloud

 

For more like this sign up to our Newsletter
Sign up now for the latest digital marketing best practice, trends and news. You will also get our Digital Marketing Toolkit when you sign up. We will not email you more than twice a month and we will never pass on your details to anyone else. You can read our full Privacy Policy here.
* = required field
Interested in Digital Marketing Elearning - Start Free 14 Day Trial >