Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.
Techniques covered include:
Useful Links
Italian driving licence Case study
Download Episode 149
Listen, subscribe or get in contact
On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experimentation and what's really important.
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.