9 Digital Marketing Psychology Tips & Techniques Digital Marketing Podcast Episode 149

 

Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.

Techniques covered include:

  • How to use Cognitive Biases
  • How to make use of Scarcity
  • How to use Social Proof
  • How to use Consistency
  • How to use Loss Aversion
  • How to use Confirmation Bias
  • How to use Anchoring
  • How to use the Decoy Effect
  • How to use Priming

 

Useful Links

Cognitive Biases Article

Italian driving licence Case study

Download Episode 149

Listen or subscribe on
iTunes    |    Stitcher    |    Google Play   |   TuneIn

 

get your free membership now - absolutely no credit card required

  • The Digital Marketing Toolkit
  • Exclusive live video learning sessions
  • Complete library of The Digital Marketing Podcast
  • The digital skills benchmarking tools
  • Free online training courses

FREE MEMBERSHIP
infographic
Interested in Digital Marketing Elearning - Start Free 14 Day Trial >