Ciaran interviews Ash Roots, Director of Digital at the Direct Line group to get his unique and innovative take on building the team, environment and culture to solve the challenges posed by the digital Insurance industry of tomorrow. Passionate about free-thinking, problem solving and transforming businesses through the creative and commercial potential of the web Ash and his team are busy transforming all of Direct Line Group’s digital properties.
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In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.
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