Digital Marketing News – Latest Update 12

 

Our roundup of research insights and best practice advice from the month

While not strictly a digital marketing update, this is one of my favourite news stories this month just for it’s very cool geek factor. The lovely people at Disney Research have been working on a tactile 3D experience which now allows you to ‘feel’ shapes and contours of images on a screen. The technology uses vibrations which adjust to the on screen image and gives the user the experience of being able to ‘touch’ whatever is being displayed.

For those old enough to remember ‘smellyvision’ as something a tad sci-fi in its feasibility, this takes us a step closer to being able to fully interact with the images we see on our screens. And it’s just so cool too!

 

Strategy and planning

Social media marketing

  • If you run competitions on Facebook you’ll probably know they’ve changed to rules about how you manage these. If you’re not yet up to speed with the changes, this article from Smart Insights gives you the lowdown.

Search marketing

Ecommerce

User experience, analytics and conversion optimisation

Email marketing and CRM 

 

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