Get To Know Your Visitors Better The Digital Marketing Podcast Episode 165

 

Digital Marketing Podcast Episode 165 Get To Know Your Visitors Better

Digital Marketing Podcast Episode 165 Get To Know Your Visitors Better

Ciaran talks to Joe Cotellese an experienced digital marketer and founder of the social media tool Sharey. Ciaran explores Joe’s experience in learning more about customers and uncovers how Joe came to better understand quantitative and qualitative data, working in the apparel industry, while measuring up customers[…]

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3 Examples of Great Social Media Strategy

3 Examples of Great Social Media Strategy

Advanced social media marketing skills are wasted without a great social strategy behind them. In this article, we’ll be trying to gain a better understanding of the thinking behind the best social campaigns, by discussing how three leading brands have put an exceptional strategy into practice on[…]

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Digital Marketing Podcast Episode 164 Halloween Special: 5 Tenuously Spooky Digital Marketing Tools

Digital Marketing Podcast Episode 164 Halloween Special: 5 Tenuously Spooky Digital Marketing Tools

In this episode recorded while Ciaran and Daniel were touring the Highlands of Scotland Ciaran has picked out some tenuously spookily named digital marketing tools we think are great. Nothing particularly scary happens in this episode, but Ciaran was keen to do a Halloween themed show, so[…]

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An Introduction to Mastering Multi-Channel Funnels

An Introduction to Mastering Multi-Channel Funnels

Digital marketers are moving away from trying to sell to customers through single channels. Gone are the days when we would typically acquire, cultivate and convert leads using one platform alone (e.g. Facebook, or an email marketing sequence); the new industry standard is to use a multi-channel[…]

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The Digital Marketing Podcast Episode 163 The GDPR Interview

The Digital Marketing Podcast Episode 163 The GDPR Interview

With the new GDPR legislation coming into force on 25th May 2018, most organisations are facing a genuine change to how they conduct their business and manage their data. GDPR is a significant evolution of the current law and a step change that brings greater accountability, transparency[…]

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4 Great B2B Email Examples

4 Great B2B Email Examples

Join us as we discuss four outstanding B2B email examples. We’ll be breaking down the techniques used in each case study, so you’ll be able to replicate them in your own B2B email marketing campaigns. Social Report – announcing a B2B product Here’s an announcement email for[…]

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The Digital Marketing Podcast Episode 162 Gimmicks Vs Reality In Digital Marketing

The Digital Marketing Podcast Episode 162 Gimmicks Vs Reality In Digital Marketing

Daniel talks us through the reality behind some of the latest technologies grabbing the headlines in marketing circles and at conferences. It’s always worth taking a look at gimmicks vs reality in digital marketing so you can gain a deeper insight into what is happening in between[…]

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Digital Marketing Podcast Episode 161 The Raven Tools Story

Digital Marketing Podcast Episode 161 The Raven Tools Story

This week we are bringing you an online story that as far as we know hasn’t been told in this way before and we think it’s a good one. If you enjoyed last week’s episode on building fast websites this week’s interviewee will be a familiar voice.[…]

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The Digital Marketing Podcast Episode 160 Build Fast Websites

The Digital Marketing Podcast Episode 160 Build Fast Websites

Ciaran interviews Jon Henshaw, SEO expert and co-founder of Raven Tools. In this episode, we discuss AMP and How to make your website faster without needing to make use of AMP. What Is AMP? AMP ( which stands for Accelerated Mobile pages) is a Google-backed project with[…]

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Managing Your Paid Search Agency

Managing Your Paid Search Agency

Paid search is one of the most commonly outsourced tasks in digital marketing – and for good reason. Competition amongst advertisers on platforms like Google AdWords and Bing Ads is high, which means that full-time focus on paid search may be required to achieve success.  Many of us can’t[…]

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