The 7 Ps of marketing What are they and how are they used?

 

The 7 Ps of marketing: what are they and how are they used?

The 7 Ps of marketing: what are they and how are they used?

The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix. In this article, we’ll take you through the 7 Ps, and how you can use them[…]

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A short guide to SWOT / TOWS analysis for digital marketers

A short guide to SWOT / TOWS analysis for digital marketers

What is a SWOT or TOWS analysis, how are they carried out, and how can you use them to improve your digital marketing strategy? Get a handle on this core marketing discipline with our straightforward guide to SWOT and TOWS. What is SWOT analysis? SWOT is a[…]

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A marketer’s guide to first-party cookies

A marketer’s guide to first-party cookies

What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the answers in our marketers’ guide. First, let’s recap: what[…]

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Digital Marketing Podcast Episode 201- Email Optimisation

Digital Marketing Podcast Episode 201- Email Optimisation

We talk to Philip Storey from Enchant Agency, who specialises in helping brands to improve their email marketing. Philip walks us through the art of email optimisation, exploring some tried and tested techniques and frameworks that any email marketer will be able to take and apply to[…]

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Digital Marketing Podcast Episode 200 – Should Your Brand Podcast?

Digital Marketing Podcast Episode 200 – Should Your Brand Podcast?

Podcasting continues to go from strength to strength with international consumption of podcasts growing steadily. With such consistent growth in its consumer base, we thought it was time we explored podcasting as a marketing medium with great potential for anyone looking for a new and exciting way[…]

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A marketer’s guide to content copyright and media usage

A marketer’s guide to content copyright and media usage

Best practices in copyright content and media usage are essential theory for marketers. Without a proper working knowledge, you could leave yourself and/or the brands you represent vulnerable to intellectual property theft, or in legal trouble. This guide covers the two sides to this subject that have[…]

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Digital Marketing Podcast Episode 199- Learn Affiliate Marketing

Digital Marketing Podcast Episode 199- Learn Affiliate Marketing

Back in August, we met up with Bruce Clayton, co-founder of Optimus Performance Marketing, a multi-award-winning affiliate marketing agency dedicated to driving growth and sales for e-commerce business. Specialists in Affiliate marketing, operating across global territories, Bruce and his team have gained an industry-wide reputation for honesty[…]

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The Digital Marketing Podcast Episode 198 – Yes, You Can Innovate

The Digital Marketing Podcast Episode 198 – Yes, You Can Innovate

Discover your innovation strengths and develop your creative potential. Ciaran speaks to writer and CEO, Natalie Turner from The Entheo Network, a global leadership innovation company that provides consultancy and training services to help individuals and organisations create new products and services whilst building innovation skills, capabilities[…]

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Digital Marketing Podcast Episode 197- Conversational AI

Digital Marketing Podcast Episode 197- Conversational AI

Powered by artificial intelligence, chatbots are cutting-edge software applications capable of having highly personalised and engaging conversations with your customers in messaging apps like Facebook Messenger, on voice platforms like Amazon Alexa, Google Assistant and Siri, or directly on your website or app. It’s easy to be[…]

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Digital Marketing Podcast Episode 196- Custom Audiences and Retargeting

Digital Marketing Podcast Episode 196- Custom Audiences and Retargeting

Do you properly target your display ad campaigns or do you follow more of a carpet bombing strategy? As marketers, it’s easy to get hooked on showing adverts repeatedly to get results and argue how effective this is with your results data. However, given how much aggressively[…]

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