Stakeholder Management for Digital Marketers

 

Stakeholder Management for Digital Marketers

Stakeholder Management for Digital Marketers

Stakeholder management probably isn’t one of the first things that spring to mind when you consider the ideal senior digital marketer’s skill set – and yet, there’s not much we can get done without it. A digital marketing team will need to continually implement new tools, techniques[…]

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Digital Marketing Podcast Episode 185- How To Start Building Effective Adwords Campaigns

Digital Marketing Podcast Episode 185- How To Start Building Effective Adwords Campaigns

Ciaran and Daniel walk us through how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent results. With a little bit of basic knowledge you can be getting targeted traffic to your website for a[…]

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Digital Marketing Podcast Episode 184 Social Media Process & Planning

Digital Marketing Podcast Episode 184 Social Media Process & Planning

Social Media can be massively time-consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing[…]

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Digital Marketing Podcast Episode 183- Ten eCommerce Myths Part II

Digital Marketing Podcast Episode 183- Ten eCommerce Myths Part II

Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in eCommerce, creating websites that have gone on to be global successes for the brands they have worked with, Jon Woodall brings a[…]

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Digital Marketing Podcast Episode 182- Ten eCommerce Myths Part I

Digital Marketing Podcast Episode 182- Ten eCommerce Myths Part I

Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in e-commerce, creating websites that have gone on to be global successes for the brands they have worked with, Jon Woodall brings a[…]

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Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Ciaran talks to Tom Goodwin, the Executive Vice President and Head of Innovation at Zenith Media USA about his new book Digital Darwinism which launched this month. Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless[…]

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How to Search Engine Optimise Your Writing in 2018

How to Search Engine Optimise Your Writing in 2018

This comprehensive guide to search engine-optimising your web content in 2018 will take you through how to plan, produce and finetune your writing according to the latest search standards. We’ll start by mapping out a complete SEO writing workflow, before moving on to highlight some additional measures[…]

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Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Ciaran speaks to Richard Jones, the CEO of Wayin, a platform that sets out to help marketers to easily configure engaging digital experiences that can be published to owned, earned and paid channels. We discuss why Richard started Wayin and explore how they help overcome some of[…]

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Digital Marketing Podcast Episode 179- #NotesToStrangers- An Interview with Street Artist Andy Leek

Digital Marketing Podcast Episode 179- #NotesToStrangers- An Interview with Street Artist Andy Leek

This week we have a much longer episode than usual. If you have ever travelled around central London, you may well have come across a unique brand of self-help street art created by artist Andy Leek and branded under the now famous Instagram hashtag #NotesToStrangers Through his[…]

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Digital Growth Hacking Case Studies

Digital Growth Hacking Case Studies

What exactly is growth hacking? Since the term was coined by entrepreneur Sean Ellis in 2010, marketers have used it to refer to a dizzying array of techniques, tools and ideas. Some have been genuinely innovative, whilst others have been more conventional than how they’ve been described[…]

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