Social Media Success Metrics

 

Social Media Success Metrics Checklist

Social Media Success Metrics Checklist

How well are your social media campaigns performing? How much revenue are they driving? Are they engaging the right kinds of customer? The only way to reliably answer questions like these is through social media measurement – the use of digital tools to track aspects of how[…]

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New Research Highlights Serious Gaps in Business Marketing Knowledge

New Research Highlights Serious Gaps in Business Marketing Knowledge

Which skills do digital marketers know best? Which industry is best with data and analytics? And does the intern really know their way around Facebook better than the boss? We’ve got the answers in our inaugural Digital Marketing Skills Benchmark. The Benchmark, which anyone can use for[…]

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What is Dark Social?

What is Dark Social?

What is dark social, how can we measure it, and what does it mean for your marketing strategy? Join us as we explore one of the trickiest – and most important – topics facing digital marketers today. The silent majority of social activity Let’s start with the[…]

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Digital Marketing Podcast Episode 192- Mastering Stakeholder Management

Digital Marketing Podcast Episode 192- Mastering Stakeholder Management

Learn how you can put more energy into your projects and spend less time debating them with detractors with this simple to follow approach to stakeholder management. Daniel shares his own approach to stakeholder management with some simple easy to follow guidance on how to go about[…]

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The Digital Marketing Podcast Episode 191-Benchmarking and improving your digital marketing skills

The Digital Marketing Podcast Episode 191-Benchmarking and improving your digital marketing skills

For a while now we have been doing the Digital marketing Skills Test which helps you to benchmark your marketing skills knowledge and provides you with content that will help you improve and master more subject areas. Recently we launched The 2018 Digital Skills Benchmark Report together[…]

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Digital Marketing Podcast Episode 190 – 2018 YouTube Video Search Optimisation Guide for Content Marketers

Digital Marketing Podcast Episode 190 – 2018 YouTube Video Search Optimisation Guide for Content Marketers

YouTube has for a long time been know as the world’s second largest search engine but with over 50 years of content uploaded every day its easy for your video content to never really get found by the audience you made it for.  Understanding how YouTube ranks[…]

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The Digital Marketing Podcast Episode 189 – The Joys of WordPress

The Digital Marketing Podcast Episode 189 – The Joys of WordPress

WordPress is one of the most popular content management systems with many businesses, both large and small, relying on it for managing their day to day website updates and online content. Daniel and Ciaran take a fresh look at WordPress, warts and all. We discuss keeping WordPress[…]

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The Digital Marketing Podcast Episode 188 – The Death of Content Marketing

The Digital Marketing Podcast Episode 188 – The Death of Content Marketing

For some time now marketers have noticed that content marketing is getting harder. Social sharing appears to be an activity in decline, and dark sharing is becoming more and more common. Are you focussing enough on promoting the content you are producing or are you in a[…]

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How to get the best from your website redesign project

How to get the best from your website redesign project

From SEO migration to user testing, we discuss the key steps you need to take to ensure you get the very best out of your website redesign, both in the lead-up and during the process. A website redesign is likely one of the most expensive and consequential[…]

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Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear and believable purpose behind all their activities. Is[…]

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