Test Everything+ The Digital Marketing Podcast Episode 158

 

The Digital Marketing Podcast Episode 158 Test Everything

The Digital Marketing Podcast Episode 158 Test Everything

Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights[…]

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What Is Data Scraping And How Can You Use It?

What Is Data Scraping And How Can You Use It?

What Is Data Scraping? Data scraping, also known as web scraping, is the process of importing information from a website into a spreadsheet or local file saved on your computer. It’s one of the most efficient ways to get data from the web, and in some cases[…]

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The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

Daniel and Ciaran explore the importance of taking a good look at the experience your customers have of your brand or organisation when they experience your advertising online.  What is it like to be on the receiving end of your brand advertising campaigns? In this episode, we[…]

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How Good is Your Customer Ad Experience?

How Good is Your Customer Ad Experience?

Online advertisers used to be able to get away with taking a throw enough mud and some of it will stick approach to targeting their display ads. This may well have squeezed out some modest successes for big-spending advertisers – but most of us would agree it[…]

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Guide to Personal Branding on LinkedIn

Guide to Personal Branding on LinkedIn

Join us as we outline how to create and communicate a personal brand on LinkedIn. We’ll be discussing content marketing on LinkedIn Pulse, LinkedIn profile best practices, and how to gain social proof by interacting with other users. Personal branding theory Before we get started on your[…]

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The Digital Marketing Podcast Episode 156 Futureproof – How to get your business ready for the next disruption

The Digital Marketing Podcast Episode 156 Futureproof – How to get your business ready for the next disruption

After a long and successful international career at L’Oreal, Minter Dial returned to his entrepreneurial roots to create The Myndset , a boutique agency designed to help senior management teams to adapt to the new exigencies of the Internet-enabled marketplace. Minter’s newest book, co-written with Caleb Storkey,[…]

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Digital Marketing Podcast Episode 155 Beginners Guide to Crowdfunding

Digital Marketing Podcast Episode 155 Beginners Guide to Crowdfunding

With Crowdfunding globally driving billions in revenue, crowdfunding continues to go from strength to strength as a viable source of funding and support for both business and personal endeavours. We talk to crowd funding expert Heather Delaney, a crowdfunding PR communications expert from Dynamo PR in San Francisco[…]

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Measuring SEO: Search Console Reports in Google Analytics

Measuring SEO: Search Console Reports in Google Analytics

Learn how to make the best use of Search Console reports in Google Analytics. This article discusses some of the ways in which you can use each of the Search Console reports to gain useful insights into your website’s search performance. We walk you through how to[…]

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Digital Marketing Podcast Episode 154: How to Manage SEO

Digital Marketing Podcast Episode 154: How to Manage SEO

Get our top tips on how to manage the SEO of your company’s website. Whether you manage SEO projects via an agency or manage your own SEO in house, we have some top tips to help you with managing your search engine optimisation campaigns. Daniel walks us[…]

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What is Google Optimize?

What is Google Optimize?

Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests. Optimize is typically used for conversion rate[…]

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