Get To Know Your Visitors Better The Digital Marketing Podcast Episode 165

 

Digital Marketing Podcast Episode 165 Get To Know Your Visitors Better

Digital Marketing Podcast Episode 165 Get To Know Your Visitors Better

Ciaran talks to Joe Cotellese an experienced digital marketer and founder of the social media tool Sharey. Ciaran explores Joe’s experience in learning more about customers and uncovers how Joe came to better understand quantitative and qualitative data, working in the apparel industry, while measuring up customers[…]

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Digital Marketing Podcast Episode 164 Halloween Special: 5 Tenuously Spooky Digital Marketing Tools

Digital Marketing Podcast Episode 164 Halloween Special: 5 Tenuously Spooky Digital Marketing Tools

In this episode recorded while Ciaran and Daniel were touring the Highlands of Scotland Ciaran has picked out some tenuously spookily named digital marketing tools we think are great. Nothing particularly scary happens in this episode, but Ciaran was keen to do a Halloween themed show, so[…]

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The Digital Marketing Podcast Episode 163 The GDPR Interview

The Digital Marketing Podcast Episode 163 The GDPR Interview

With the new GDPR legislation coming into force on 25th May 2018, most organisations are facing a genuine change to how they conduct their business and manage their data. GDPR is a significant evolution of the current law and a step change that brings greater accountability, transparency[…]

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The Digital Marketing Podcast Episode 162 Gimmicks Vs Reality In Digital Marketing

The Digital Marketing Podcast Episode 162 Gimmicks Vs Reality In Digital Marketing

Daniel talks us through the reality behind some of the latest technologies grabbing the headlines in marketing circles and at conferences. It’s always worth taking a look at gimmicks vs reality in digital marketing so you can gain a deeper insight into what is happening in between[…]

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Digital Marketing Podcast Episode 161 The Raven Tools Story

Digital Marketing Podcast Episode 161 The Raven Tools Story

This week we are bringing you an online story that as far as we know hasn’t been told in this way before and we think it’s a good one. If you enjoyed last week’s episode on building fast websites this week’s interviewee will be a familiar voice.[…]

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The Digital Marketing Podcast Episode 160 Build Fast Websites

The Digital Marketing Podcast Episode 160 Build Fast Websites

Ciaran interviews Jon Henshaw, SEO expert and co-founder of Raven Tools. In this episode, we discuss AMP and How to make your website faster without needing to make use of AMP. What Is AMP? AMP ( which stands for Accelerated Mobile pages) is a Google-backed project with[…]

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The Digital Marketing Podcast Episode 159 Social Media Listening Tools

The Digital Marketing Podcast Episode 159 Social Media Listening Tools

How Does Social Media Listening Work? Daniel and Ciaran discuss where social listening fits into your Digital Marketing Strategy. Social Media listening can help you to understand your market and how existing and potential customers are talking about your brand and products. Set up correctly a good social[…]

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The Digital Marketing Podcast Episode 158 Test Everything

The Digital Marketing Podcast Episode 158 Test Everything

Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights[…]

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The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

Daniel and Ciaran explore the importance of taking a good look at the experience your customers have of your brand or organisation when they experience your advertising online.  What is it like to be on the receiving end of your brand advertising campaigns? In this episode, we[…]

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The Digital Marketing Podcast Episode 156 Futureproof – How to get your business ready for the next disruption

The Digital Marketing Podcast Episode 156 Futureproof – How to get your business ready for the next disruption

After a long and successful international career at L’Oreal, Minter Dial returned to his entrepreneurial roots to create The Myndset , a boutique agency designed to help senior management teams to adapt to the new exigencies of the Internet-enabled marketplace. Minter’s newest book, co-written with Caleb Storkey,[…]

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