Digital Marketing News Update Digital Marketing Episode 138

 

Digital Marketing Episode 138 – Digital Marketing News Update

Digital Marketing Episode 138 – Digital Marketing News Update

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content search, Automatic Insights for Google Analytics, Facebook workplace and[…]

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Digital Marketing Episode 137 – Adobe Target – Automating Hot Tricks of Data Science

Digital Marketing Episode 137 – Adobe Target – Automating Hot Tricks of Data Science

Ciaran talks to Kevin Lindsay from Adobe about data science and how it can bring valuable insights into how to achieve smart results and quick wins with your marketing and customer analytics. Find out how Adobe are bringing data science smarts to marketers everywhere with their innovative[…]

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Digital Marketing Episode 136 – A local SEO question and a global SEO conference

Digital Marketing Episode 136 – A local SEO question and a global SEO conference

Daniel and Ciaran pose a great local SEO question from one of our listeners to Kelvin Newman, founder and host of one of the world’s largest SEO conferences “Brighton SEO” Join Kelvin and the cream of the UK SEO community at Brighton SEO next week for their[…]

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Digital Marketing Episode 135 – A Rather Surprising Twitter Myth

Digital Marketing Episode 135 – A Rather Surprising Twitter Myth

Daniel exposes an interesting Twitter myth around URL shorteners, and Ciaran discovers that Twitter haven’t been censoring and editing his posts on the platform, while also getting nostalgic about “you are the hero” books from his childhood.  Get our top tips on making the most of your[…]

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Digital Marketing Episode 134 – Exploring Programatic Advertising at Scale with Adobe

Digital Marketing Episode 134 – Exploring Programatic Advertising at Scale with Adobe

Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks us through how the industry is managing performance at scale[…]

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Digital Marketing Podcast Episode 133 – Bing Search: Why Should Marketers Care?

Digital Marketing Podcast Episode 133 – Bing Search: Why Should Marketers Care?

Ciaran talks to Simon Jacobson from Microsoft about how Bing is dramatically growing their share of the search market. Discover how they have set about integrating the search functionality they provide into peoples work flow and daily lives. With some impressive user growth statistics that will take[…]

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Digital Marketing Podcast Episode 132 – Digital Marketing on a Zero Budget

Digital Marketing Podcast Episode 132 – Digital Marketing on a Zero Budget

Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials of digital marketing in terms of services and essentials you should be using. Daniel also visits Keyword research and its relationship to Hygiene, Hub and Hero[…]

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Digital Marketing Podcast Episode 131 – Matthews on Marketing Interview

Digital Marketing Podcast Episode 131 – Matthews on Marketing Interview

Ciaran talks to US marketing author Tim Matthews about traditional marketing and its links and reach which goes deep into today’s digital marketing mix. We also talk about Tim’s brilliant book (and no we don’t say that lightly- it really is a very good read) “The Professional[…]

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Digital Marketing Podcast Episode 130 – 5 Essential Digital Marketing Tools

Digital Marketing Podcast Episode 130 – 5 Essential Digital Marketing Tools

Daniel and Ciaran are back with a selection of their favourite digital marketing tool discoveries for you to explore and evaluate. Quill Engage English language reports on your Google Analytics. See how well tools can match your report writing prowess without getting tired. Swydo Great multiple platform[…]

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Digital Marketing Podcast Episode 129 – How to Get Social Media Buy-in from your Organisation

Digital Marketing Podcast Episode 129 – How to Get Social Media Buy-in from your Organisation

Daniel talks us through getting leadership buy in to key digital transformation projects by answering some of the tough questions you might be asked. Tough questions we tackle: How to deal with negative conversations online How to minimise the chance that social team might say something embarrassing. How[…]

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