The Death of Content Marketing Digital Marketing Podcast Episode 188

 

The Digital Marketing Podcast Episode 188 – The Death of Content Marketing

The Digital Marketing Podcast Episode 188 – The Death of Content Marketing

For some time now marketers have noticed that content marketing is getting harder. Social sharing appears to be an activity in decline, and dark sharing is becoming more and more common. Are you focussing enough on promoting the content you are producing or are you in a[…]

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Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear and believable purpose behind all their activities. Is[…]

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Digital Marketing Podcast Episode 186- What Is Messenger Marketing?

Digital Marketing Podcast Episode 186- What Is Messenger Marketing?

Digital Marketing Podcast listener Jayden Maharaj from Axis Marketing talks us through Facebook Messenger Marketing. What is it? How does it work? And how can it be used effectively to help drive one to one communication with your audience at scale? Based In Vancouver Canada, Jayden and[…]

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Digital Marketing Podcast Episode 185- How To Start Building Effective Adwords Campaigns

Digital Marketing Podcast Episode 185- How To Start Building Effective Adwords Campaigns

Ciaran and Daniel walk us through how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent results. With a little bit of basic knowledge you can be getting targeted traffic to your website for a[…]

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Digital Marketing Podcast Episode 184 Social Media Process & Planning

Digital Marketing Podcast Episode 184 Social Media Process & Planning

Social Media can be massively time-consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing[…]

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Digital Marketing Podcast Episode 183- Ten eCommerce Myths Part II

Digital Marketing Podcast Episode 183- Ten eCommerce Myths Part II

Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in eCommerce, creating websites that have gone on to be global successes for the brands they have worked with, Jon Woodall brings a[…]

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Digital Marketing Podcast Episode 182- Ten eCommerce Myths Part I

Digital Marketing Podcast Episode 182- Ten eCommerce Myths Part I

Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in e-commerce, creating websites that have gone on to be global successes for the brands they have worked with, Jon Woodall brings a[…]

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Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Ciaran talks to Tom Goodwin, the Executive Vice President and Head of Innovation at Zenith Media USA about his new book Digital Darwinism which launched this month. Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless[…]

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Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Ciaran speaks to Richard Jones, the CEO of Wayin, a platform that sets out to help marketers to easily configure engaging digital experiences that can be published to owned, earned and paid channels. We discuss why Richard started Wayin and explore how they help overcome some of[…]

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Digital Marketing Podcast Episode 179- #NotesToStrangers- An Interview with Street Artist Andy Leek

Digital Marketing Podcast Episode 179- #NotesToStrangers- An Interview with Street Artist Andy Leek

This week we have a much longer episode than usual. If you have ever travelled around central London, you may well have come across a unique brand of self-help street art created by artist Andy Leek and branded under the now famous Instagram hashtag #NotesToStrangers Through his[…]

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