Digital Marketing Trends For 2020 Digital Marketing Podcast Episode 230

 

Digital Marketing Podcast Episode 230 – Digital Marketing Trends For 2020

Digital Marketing Podcast Episode 230 – Digital Marketing Trends For 2020

Welcome to the start of 2020. Daniel and Ciaran are back to explore Daniel’s predictions for digital marketing for the year ahead. Avoiding the fanciful future-gazing so often indulged in during January, we are focusing on trends we think will be of the utmost importance to your […]

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Digital Marketing Podcast Episode 229 – Is Social Still Social?

Digital Marketing Podcast Episode 229 – Is Social Still Social?

If you enjoyed our interview with the founders of SparkToro, Rand Fishkin and Casey Henry, we have some bonus interview content for you to get stuck into this week. Our chat with Rand and Casey was over an hour long. During that time, we discussed a whole […]

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Digital Marketing Podcast Episode 228 – Discover SparkToro

Digital Marketing Podcast Episode 228 – Discover SparkToro

SparkToro is an exciting new influence search engine which enables marketers to search for genuine areas of influence online. In this episode, We speak to Rand Fishkin and Casey Henry, the founders behind this amazing new tool. If you would like actionable intelligence on what different social […]

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Digital Marketing Podcast Episode 227 – The State of Digital Skills and Education

Digital Marketing Podcast Episode 227 – The State of Digital Skills and Education

Daniel talks us through what he feels is at the root of the current digital marketing skills gap in marketing. In a digital marketing world which is changing all the time dramatically, we explore some of the challenges faced by university education and publishing and organisational structure […]

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Digital Marketing Podcast Episode 226 BIMA Conference Highlights

Digital Marketing Podcast Episode 226 BIMA Conference Highlights

Daniel introduces us to BIMA ( The British Interactive Media Association) who kindly invited us to attend their conference last month. BIMA drive innovation and excellence across the digital industry. While at the conference, Daniel collected a variety of interviews from movers and shakers in the interactive […]

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Digital Marketing Podcast Episode 225 Marketing Personalisation and Conversion Rate Optimisation

Digital Marketing Podcast Episode 225 Marketing Personalisation and Conversion Rate Optimisation

Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many marketers not using the data they already have […]

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Digital Marketing Podcast Episode 224-Employee Advocacy At Scale with Hootsuite Amplify

Digital Marketing Podcast Episode 224-Employee Advocacy At Scale with Hootsuite Amplify

Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives.   Based at the largest single-site university in the UK, Alistair […]

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Digital Marketing Podcast Episode 223-Revisiting ‘The 4P’s of the Marketing Mix’

Digital Marketing Podcast Episode 223-Revisiting ‘The 4P’s of the Marketing Mix’

Is Marketing in your organisation seen as less important than Finance, Sales, Operations or HR? Distracted by digital, does your Marketing team find itself relegated from the top table of decision-making, focusing purely on Marketing Communications?  Ciaran talks to Mike Berry, an author, digital consultant, trainer and […]

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Digital Marketing Podcast Episode 222-Future Gazing with Matt Ward

Digital Marketing Podcast Episode 222-Future Gazing with Matt Ward

With many of you are gearing up around the start of a new academic year we thought we’d indulge in a little future-gazing. This week we talk with Futurist and Angel Investor Matt Ward from the Disruptors.fm podcast. With a background in building and selling ecommerce platforms, […]

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Digital Marketing Podcast Episode 221- Exploring Instagram Influencers and Fake Social Influence Part 2

Digital Marketing Podcast Episode 221- Exploring Instagram Influencers and Fake Social Influence Part 2

In a follow up to our last episode on Fake social Metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measurement and how it can go wrong. Anders shares the full […]

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