Exploring Instagram Influencers and Fake Social Influence Part II Digital Marketing Podcast Episode 222

 

Digital Marketing Podcast Episode 221- Exploring Instagram Influencers and Fake Social Influence Part 2

Digital Marketing Podcast Episode 221- Exploring Instagram Influencers and Fake Social Influence Part 2

In a follow up to our last episode on Fake social Metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measurement and how it can go wrong. Anders shares the full […]

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Digital Marketing Podcast Episode 220- Exploring Instagram Influencers and Fake Social Influence Part 1

Digital Marketing Podcast Episode 220- Exploring Instagram Influencers and Fake Social Influence Part 1

“Fake it till you make it,” is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible? In the wake of some interesting in-depth research into […]

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Digital Marketing Podcast Episode 219- Improve Your Conversion Optimization Skills

Digital Marketing Podcast Episode 219- Improve Your Conversion Optimization Skills

Discover how can you get the most out of the traffic you already have with effective Conversion optimization. To aid us with this task, we speak to Jeff White, a leading conversion optimisation specialist from Kula Partners in Canada who focus their work on helping B2B organisations […]

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Digital Marketing Podcast Episode 218 – Heartificial Empathy with Minter Dial

Digital Marketing Podcast Episode 218 – Heartificial Empathy with Minter Dial

Are you hard baking enough empathy into the culture of your organisation? Are you exploring how you can work that into any chatbots or AI you may have already launched or are planning to start? Listen in and learn how and why to put heart into your marketing […]

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Digital Marketing Podcast Episode 217-Exploring SEO Link Building Techniques

Digital Marketing Podcast Episode 217-Exploring SEO Link Building Techniques

Daniel and Ciaran explore the slightly controversial subject of link building techniques. Inspired by a post one of our LinkedIn group members shared, we decided we should explore some the link building techniques we’ve come across and debate how useful they are in terms of adding value […]

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Digital Marketing Podcast Episode 216 – Personal Voice Assistants

Digital Marketing Podcast Episode 216 – Personal Voice Assistants

Over the last few months, we’ve been taking a closer look at voice assistant devices like Amazon Alexa and Google Assistant. In this episode, we share how we overcame our scepticism of their usefulness and explore how these devices are used. We also question what effect they […]

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Digital Marketing Podcast Episode 215-Celebrating 9 years of our Podcast

Digital Marketing Podcast Episode 215-Celebrating 9 years of our Podcast

This week we are celebrating the ninth year of the digital marketing podcast. We take a look at a couple of news events in the news this week nine years ago and to celebrate with you all we invite you to try out a whole suite of […]

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Digital Marketing Podcast Episode 214 – A Planning Masterclass with Peter Morville

Digital Marketing Podcast Episode 214 – A Planning Masterclass with Peter Morville

Daniel and Ciaran take a closer look at planning with an in-depth interview with Peter Morville, the father of information architecture and the author behind the book Planning for Everything: The Design Of Paths and Goals. Peter walks us through the principles and practices of great non-linear […]

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Digital Marketing Podcast Episode 213 – Podcast Marketing Strategy

Digital Marketing Podcast Episode 213 – Podcast Marketing Strategy

To celebrate the launch of their latest book Podcast Marketing Strategy,Daniel and Ciaran explore some of the strategies that make podcasts such an effective content marketing vehicle for so many businesses. Listen in and discover what Podcasting could do for your business. We want to encourage more […]

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Digital Marketing Podcast Episode 212 – Personalized Marketing

Digital Marketing Podcast Episode 212 – Personalized Marketing

Daniel makes a case for the importance of personalization in digital marketing. A lot of this years trend reports have claimed Marketing personalization should be a big focus for 2019. Daniel shares with us why he thinks this is more important than ever. Personalized Marketing in 2019 […]

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