Strategy is your Words Digital Marketing Podcast Episode 272

 

Digital Marketing Podcast Episode 272 – Strategy is your Words- An interview with Mark Pollard



Digital Marketing Podcast Episode 272 – Strategy is your Words- An interview with Mark Pollard

“Here’s how to get good at strategy: words. Start with words, continue with words, and finish with words. You have one job – get good at words.” Mark Pollard is a man driven by uncovering the truth.A marketing strategist and podcasting legend he’s developed his own unique […]


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Digital Marketing Podcast Episode 271 – Marketing Consent Optimisation



Digital Marketing Podcast Episode 271 – Marketing Consent Optimisation

Whether you’re a large company or small business, the dreaded cookie consent message has become an inevitable annoyance. But it doesn’t have to be!  Ciaran speaks to Usercentrics, who help companies achieve data permission and compliance that’s in harmony with your marketing strategy. Learn how they are changing the […]


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Digital Marketing Podcast Episode 270 – SEO Core Web Vitals Interview with Jon Henshaw



Digital Marketing Podcast Episode 270 – SEO Core Web Vitals Interview with Jon Henshaw

Ciaran talk’s to Jon Henshaw about ‘Core Web Vitals,’ Google’s favourite new way to measure website performance and user experience. Come May 2021 these metrics will soon influence Google’s search algorithm. Learn what Core Web vitals are, why they matter, and how you can measure up your […]


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Digital Marketing Podcast Episode 269 – Accelerate Your Projects with Triple R



Digital Marketing Podcast Episode 269 – Accelerate Your Projects with Triple R

Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts and co-author of bestselling CRO book ‘Making Websites Win.’ Karl shares with us their latest big idea, “The Triple R Technique” and walks us through how to use it. What Is The Triple R Technique? ‘You can […]


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Digital Marketing Podcast Episode 268 – Optimize Your PPC Campaigns



Digital Marketing Podcast Episode 268 – Optimize Your PPC Campaigns

Ciaran talks with Puneet Vaghela, head of innovation at Adzooma about PPC campaigns and how to optimise and refresh your PPC campaigns. Adzooma specialise in creating ai that helps marketers, so we thought their head of innovation would be the ideal person to explore what all marketers […]


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Digital Marketing Podcast Episode 267 – Email Marketing 2021 predictions



Digital Marketing Podcast Episode 267 – Email Marketing 2021 predictions

Daniel and Ciaran cover some bonus material from our recent interview on email marketing. Ciaran explores Philip Storey’s predictions for what may develop to fruition in the email marketing space in 2021, including Amp for Email.   Also, Philip shares with us a fantasy he has around pay-to-subscribe […]


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Digital Marketing Podcast Episode 266 – Email Marketing in 2021



Digital Marketing Podcast Episode 266 – Email Marketing in 2021

Catch up on what’s now on offer from the top email service providers for those looking to up their game on email marketing. Does your ESP still make the grade, or are they holding you back? Philip Storey from Enchant Agency spills the beans on what’s hot […]


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Digital Marketing Podcast Episode 265 -Understanding Click Fraud



Digital Marketing Podcast Episode 265 -Understanding Click Fraud

How much of your PPC budget gets spent on clicks from people or machines with no intention of buying or converting? Daniel and Ciaran explore the tricky issue of click fraud and how you can help to prevent it.  We interview Ilan Missulawin, founder at ClickCease, one […]


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Digital Marketing Podcast Episode 264 -2021 Marketing New Year Resolutions



Digital Marketing Podcast Episode 264 -2021 Marketing New Year Resolutions

Daniel and Ciaran are back for the new year and re-evaluating their focus and what is important for 2021 and the new year ahead. Daniel shares his journey into taming his email inbox, which this year has involved an interesting strategic approach rather than one tool to […]


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Digital Marketing Podcast Episode 263 – How To Achieve Insane Levels Of Social Sharing



Digital Marketing Podcast Episode 263 – How To Achieve Insane Levels Of Social Sharing

Daniel and Ciaran share the last of their Yulekit tools. Today we share a resource so powerful and useful we dare not actually share its name. Used in the right way, this tool really can supercharge your social sharing. The trick as with many things in digital […]


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