Test Everything+ The Digital Marketing Podcast Episode 158

 

The Digital Marketing Podcast Episode 158 Test Everything

The Digital Marketing Podcast Episode 158 Test Everything

Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights[…]

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The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

Daniel and Ciaran explore the importance of taking a good look at the experience your customers have of your brand or organisation when they experience your advertising online.  What is it like to be on the receiving end of your brand advertising campaigns? In this episode, we[…]

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The Digital Marketing Podcast Episode 156 Futureproof – How to get your business ready for the next disruption

The Digital Marketing Podcast Episode 156 Futureproof – How to get your business ready for the next disruption

After a long and successful international career at L’Oreal, Minter Dial returned to his entrepreneurial roots to create The Myndset , a boutique agency designed to help senior management teams to adapt to the new exigencies of the Internet-enabled marketplace. Minter’s newest book, co-written with Caleb Storkey,[…]

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Digital Marketing Podcast Episode 155 Beginners Guide to Crowdfunding

Digital Marketing Podcast Episode 155 Beginners Guide to Crowdfunding

With Crowdfunding globally driving billions in revenue, crowdfunding continues to go from strength to strength as a viable source of funding and support for both business and personal endeavours. We talk to crowd funding expert Heather Delaney, a crowdfunding PR communications expert from Dynamo PR in San Francisco[…]

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Digital Marketing Podcast Episode 154: How to Manage SEO

Digital Marketing Podcast Episode 154: How to Manage SEO

Get our top tips on how to manage the SEO of your company’s website. Whether you manage SEO projects via an agency or manage your own SEO in house, we have some top tips to help you with managing your search engine optimisation campaigns. Daniel walks us[…]

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Digital Marketing Podcast Episode 153 Top Collaboration Tools

Digital Marketing Podcast Episode 153 Top Collaboration Tools

Are you struggling to stay on top of your email inbox? Is everyone else in your company in the same boat? Maybe it’s time you reviewed the collaborative communication tools you provide your teams. Target Internet is a distributed company, so we all work in different parts[…]

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Digital Marketing Podcast Episode 152 The Science of Content Marketing

Digital Marketing Podcast Episode 152 The Science of Content Marketing

In a digital self-publishing world, it’s become almost too easy to post out content in huge volumes. Blog posts, Video How To Guides, Social Media Status Updates, Live broadcasts, Webinars… they are all out there by the thousands. As a result, the level of noise in the[…]

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Digital Marketing Podcast Episode 151 Guide to Working with Digital Agencies

Digital Marketing Podcast Episode 151 Guide to Working with Digital Agencies

Daniel and Ciaran talk us through the highs and lows of working with agencies to support you with your projects.  A great agency relationship can make an enormous difference to what you can achieve, but these relationships rarely happen by accident. Listen in to get our recommendations[…]

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Digital Marketing Podcast Episode 150 Improve Your Digital Marketing Skills

Digital Marketing Podcast Episode 150 Improve Your Digital Marketing Skills

Daniel and Ciaran have an update on some changes happening at Target Internet which we hope you all our listeners will find of value. As you may or may not know, Target Internet produces a whole host of different learning and training materials of which this podcast[…]

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Digital Marketing Podcast Episode 149 Nine Digital Marketing Psychology Tips & Techniques

Digital Marketing Podcast Episode 149 Nine Digital Marketing Psychology Tips & Techniques

Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques[…]

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