9 Digital Marketing Psychology Tips & Techniques Digital Marketing Podcast Episode 149

 

Digital Marketing Podcast Episode 149 Nine Digital Marketing Psychology Tips & Techniques

Digital Marketing Podcast Episode 149 Nine Digital Marketing Psychology Tips & Techniques

Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques[…]

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Digital Marketing Podcast Episode 148 Nine Useful Tools And A GDPR Email Marketing Update

Digital Marketing Podcast Episode 148  Nine Useful Tools And A GDPR Email Marketing Update

This week Daniel and Ciaran have some more tips and tools for you. We start with a brief overview of the new GDPR EU legislation due to take effect in May 2018 and how it affects email marketers. We also discuss nine tools all focused on helping[…]

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Digital Marketing Podcast Episode 147 Latest Digital Marketing Trends Update

Digital Marketing Podcast Episode 147 Latest Digital Marketing Trends Update

Daniel and Ciaran are back this week with some of the latest digital trend updates. Under discussion are the new Snapchat location update and the geo-sharing privacy issues it highlights, as well as Snapchat streaks which is gamifying the use of the platform. Daniel also takes a[…]

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Digital Marketing Podcast Episode 146 What is PR Smith’s SOSTAC® Plan and Why Should You Be Using it?

Digital Marketing Podcast Episode 146 What is PR Smith’s SOSTAC® Plan and Why Should You Be Using it?

If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world? Daniel walks us through the original inspiration for so many marketing planning systems with a[…]

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Digital Marketing Podcast Episode 145 – A Guide to Digital Failure

Digital Marketing Podcast Episode 145 – A Guide to Digital Failure

Daniel and Ciaran are back celebrating the podcasts 7th birthday and over 1 million downloads with an audio guide to digital failure. Daniel talks us through how to avoid failure by ensuring all your efforts are joined up and resourced properly using 10 key measurement points you[…]

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Digital Marketing Podcast Episode 144 – Show What You Do Online – The Swydo Story

Digital Marketing Podcast Episode 144 – Show What You Do Online – The Swydo Story

Over 5 years ago, a team of marketers at a boutique agency outside of Amsterdam came up with the idea for a digital marketing reporting tool that would save them a massive amount of time, and create customisable reports. Before long they were offering their tool to[…]

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Digital Marketing Podcast Episode 143 – Tips and tools with a twist

Digital Marketing Podcast Episode 143 – Tips and tools with a twist

Daniel is back with an exciting update for all our listeners who responded to our challenge for podcast reviews. Thank you all so much for your feedback. We have a little something for you. Daniel also walks us through a selection tips and tools he and Ciaran[…]

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Digital Marketing Podcast Episode 142 – Mind the (Digital Skills) Gap

Digital Marketing Podcast Episode 142 – Mind the (Digital Skills) Gap

  Daniel talks about the digital skills gap which many senior marketeers and teams face with the rapid growth in digital marketing tools and technology. This episode introduces Target Internet’s digital marketing skills benchmark assessment. This free online tool gives you the opportunity to benchmark your digital[…]

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Digital Marketing Podcast Episode 141 – Understanding Agile Working

Digital Marketing Podcast Episode 141 – Understanding Agile Working

With the launch of his new book Building Digital Culture. Daniel walks us through the basics of Agile working methodology, a key working methodology for working in a fast changing environment. Learn how you could employ this development philosophy to enhance your digital projects and marketing practices.[…]

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Digital Marketing Podcast Episode 140 – The Rise and Growth of Direct Traffic

Digital Marketing Podcast Episode 140 – The Rise and Growth of Direct Traffic

Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Daniel shares some practical steps everyone can take[…]

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