Digital Marketing Resources

 

What is Digital Culture and why is it Important?

News, Digital Strategy

This article is part of a series marking the launch of ‘Building Digital Culture’ the new book by Target Internet CEO, Daniel Rowles. Digital culture goes beyond the day-to-day acts of doing digital work – it describes something...

What Did CES 2017 Mean for Digital Marketers?

News, Tools & Trends

Each annual CES Research Summit provides an enlightening snapshot of the latest consumer tech products and trends – many of which will have serious implications for how digital content is experienced by the end user. We’ve trawled...

Where Should Digital Marketing Sit in a Company Structure?

Blog Posts, Digital Strategy

According to The Tech Nation 2016 report into the UK’s digital marketing sector was worth £3.9bn in 2015, up 13.4% on the previous year. It’s clear that even the most antiquated of British businesses are awakening to the opportunities...

Digital Trends 2017: Expert Predictions

Blog Posts, Tools & Trends

Broadly speaking, a digital marketer’s level of success will relate closely to their position relative to other digital marketers – how far ahead or behind their competitors they are when it comes to adapting to evolutions in industry...

Digital Marketing Podcast Episode 142 - Mind the (Digital Skills) Gap

Podcasts, Digital Strategy

  Daniel talks about the digital skills gap which many senior marketeers and teams face with the rapid growth in digital marketing tools and technology. This episode introduces Target Internet’s digital marketing skills benchmark...

Digital Marketing Podcast Episode 141 - Understanding Agile Working

Podcasts, Digital Strategy

With the launch of his new book Building Digital Culture. Daniel walks us through the basics of Agile working methodology, a key working methodology for working in a fast changing environment. Learn how you could employ this development...

Digital Marketing Podcast Episode 140 - The Rise and Growth of Direct Traffic

Podcasts, Analytics & Data

Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it....

Digital Marketing Podcast Episode 139 - Google Search Console Re-discovered

Podcasts, SEO

Daniel and Ciaran take a fresh look at the service formerly known as Google Webmaster tools. Now rebadged up as Google Search Console, this free tool from Google is one to take a fresh look at if you haven't recently. We walk through some...

Visual Sitelinks Added to Google AdWords

News, PPC

Google has been using image carousels in place of traditional sitelinks for selected AdWords clients. Visual sitelinks have been under development for a number of years, and are being touted by industry commentators as Google’s answer to...

An Introduction to Agile Working

Blog Posts, Digital Strategy

What is Agile, and how can it be used to help get things done quickly in a fast-paced environment? ‘Agile working’ may sound like a classic case of buzzy business-speak, but we’re pleased to say there’s real substance behind the...

Just how big is the UK’s Digital Skills Gap?

Blog Posts, Digital Strategy

Businesses in the UK are facing a digital skills crisis. Our venerable education system is struggling to produce enough skilled tech specialists to meet demand, and understandably so – between 2010 and 2014 turnover growth in the digital...
Interested in Learning Digital Marketing Online? - Start Free 14 Day Trial >