Digital Marketing Resources

 

How Businesses Are Using Instagram To Generate Sales

Case Study, Social Media

2016 is Instagram’s year. The Facebook-owned app passed the milestone of 500 million accounts just a few months back, with many users now treating it as their ‘second social network’ – ahead of Twitter. Instagram’s rise is part of...

Case Study: Making Money From Free Apps - Pokémon Go

Blog Posts, Case Study, Mobile Marketing

Who could have guessed that the Pokémon brand would be at the heart of the biggest digital success story of the summer? Within just a fortnight, Niantic’s nostalgia-packed AR sensation garnered over 30 million downloads worldwide,...

NEW: Automatic Insights from Google Analytics

Blog Posts, News, Analytics & Data

Google Analytics for mobiles may just have got a whole lot handier, thanks to the addition of a machine-learning-powered insights feed that promises to provide users with real time revelations regarding their Analytics data. The new feature...

5 Best Tools for Content Marketing Ideas

Blog Posts, Content Marketing/ Tools & Trends

It’s natural for a content marketer to take pride in their ability to devise content ideas off the cuff but you can’t rely upon your own inventiveness alone to formulate the optimal content plan. Focus too heavily on entirely original...

Digital Marketing Episode 136 - A local SEO question and a global SEO conference

Podcasts, SEO

Daniel and Ciaran pose a great local SEO question from one of our listeners to Kelvin Newman, founder and host of one of the world's largest SEO conferences "Brighton SEO" Join Kelvin and the cream of the UK SEO community at Brighton SEO...

Digital Marketing Episode 135 - A Rather Surprising Twitter Myth

Podcasts, Social Media

Daniel exposes an interesting Twitter myth around URL shorteners, and Ciaran discovers that Twitter haven't been censoring and editing his posts on the platform, while also getting nostalgic about "you are the hero" books from his...

360 Images: A Digital Marketer’s Guide

Blog Posts, Content Marketing

One of the biggest turn-offs for online shoppers is inadequate detail on the product or service offered. There’s a gulf between the experience of viewing product photography online and the far more intimate and tactile experience of...

Retargeting Techniques That Work

Blog Posts, Online Advertising

For people arriving in the ecommerce industry after working in bricks-and-mortar retail, online conversion rates must come as quite a shock. If your online shop is doing relatively well, somewhere around 2% of visitors to your site will...

App Privacy and Permissions - What Information Are You Giving Away?

Blog Posts, Mobile Marketing

Why on Earth do 7% of apps need access to your call log? Why do 10% need to see what your device’s camera sees? And why do 32% need to know your location? [caption id="attachment_86273" align="aligncenter" width="600"] Source: Global...

Digital Marketing case Study: Airbnb’s Van Gogh Bnb Collaboration

Case Study, Content Marketing

The Van Gogh Bnb project was designed primarily to promote “Van Gogh’s Bedrooms”, an exhibition at the Art Institute of Chicago which featured three of Van Gogh’s domestic paintings from the late 1880s. The idea was simple and...

Digital Marketing Case Study: Panasonic’s “Life is Electric”

Case Study

  This is Panasonic’s entry for the Brand Collateral category at the Design Lions Grand Prix: “Life is Electric”. Created by Dentsu Inc. Tokyo, the film compares the power output of a Panasonic battery with that of a hamster...
Interested in Learning Digital Marketing Online? - Start Free 14 Day Trial >