Digital Marketing Resources

 

Just how big is the UK’s Digital Skills Gap?

Blog Posts, Digital Strategy

Businesses in the UK are facing a digital skills crisis. Our venerable education system is struggling to produce enough skilled tech specialists to meet demand, and understandably so – between 2010 and 2014 turnover growth in the digital...

Digital Marketing Episode 138 - Digital Marketing News Update

Podcasts, Analytics & Data/ Email Marketing/ Social Media

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content...

Google Moves to Mobile-First Indexing

News, Mobile Marketing

Google’s search algorithm is to crawl mobile website versions first in cases where a website is comprised of separately coded desktop and mobile versions. In an announcement posted on the Google Webmasters blog last week, Google revealed...

What is Social Media Share of Voice?

Blog Posts, Content Marketing/ Social Media

This guide is dedicated to one of the most useful metrics in social media marketing: share of voice, or SOV for short. We’ll start by explaining exactly what social media share of voice is, before moving on to discussing how you can...

5 Examples of Incredible Social Media Community Management

Case Study, Digital Strategy/ Social Media

Every social media page, profile and group has the potential to become the focal point of a vibrant digital community. From the owner’s perspective, the potential upsides here are massive, from increased post engagement to seismic shifts...

CSS Media Queries for Digital Marketers

Blog Posts, Mobile Marketing/ Usability

Welcome to the Target Internet guide to CSS media queries for digital marketers! Inevitably, this article will feature some technical language, but we urge you to read on regardless, even if you know very little about web development....

Why CPD Matters

Blog Posts, Entrepreneurship

‘Continuing professional development’ is both the most important product of Target Internet’s work and an essential aspect of any person’s career. Here we offer a brief explanation of CPD and its importance to individuals and...

What is Google Surveys?

News, Digital Strategy

Google has enhanced its consumer research offering for pay-as-you-go users with the launch of a new Google Analytics Solutions product, Google Surveys. They’re touting the new service as a way to “get fast, reliable opinions” from...

Tesco Trials Paperless Receipt System

News, Analytics & Data/ Ecommerce/ Mobile Marketing

A Tesco supermarket in Harlow, Essex is trialling a paperless e-receipt system that uses unique customer barcodes to save customers’ receipts to a digital archive. The new system could be rolled out nationwide next year, in place of...

5 Examples of Mobile Optimised Emails

Case Study, Email Marketing

We marketers have grown accustomed to the idea that by optimising our emails for mobile users, we can give our campaigns an edge over the competition. Alas, times have moved on, and the fact is that we should now be creating mobile...

Digital Marketing Episode 137 - Adobe Target - Automating Hot Tricks of Data Science

Podcasts, Analytics & Data

Ciaran talks to Kevin Lindsay from Adobe about data science and how it can bring valuable insights into how to achieve smart results and quick wins with your marketing and customer analytics. Find out how Adobe are bringing data science...
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