Digital Marketing Resources


Digital Marketing Podcast Episode 294 Data & Analytics

Podcasts, Analytics & Data

Avinash Kaushik shares how the right analytics questions drive outcomes, how user empathy can drive profit and how to use story telling to ensure your data insights command respect and drive action

Choosing The Right Pricing Strategy

Blog Posts, Pricing Strategy

Setting the right price for a product or service is crucial. Not only will your choice of price affect your profits and sales; it could also determine which customers you acquire, alter the competitive dynamics between businesses in your...

Digital Marketing Podcast Episode 293 Data & Analytics

Podcasts, Analytics & Data

Learn from Google's Digital Marketing Evangelist, Avinash Kaushik, how to tame large amounts of marketing analytics data and use it to increase your success.

Digital Marketing Podcast Episode 292 Display Advertising & The User Journey

Podcasts, Online Advertising

Discover how to make more effective use of display advertising to aid the users' journey. We explore what you can do to better measure display performance and measure results.

Introduction to GA4: Universal Analytics and GA4 Comparison

Blog Posts, Digital Measurement

Welcome to a whole new kind of Google Analytics: GA4. In this straightforward guide, we’ll answer the big questions on Google Analytics 4: what it is, how to use it, and how it differs from Universal Analytics (GA3).

A Marketer’s Guide to the Metaverse

Blog Posts, Digital Marketing

“What is the metaverse?” has been the question on many marketers’ lips recently. In this article, we’ll tell you what a metaverse could look like and how it could change marketing.

Social Media Trends for 2022: What Marketers Need To Know

Blog Posts, Social Media

Social media is going through a time of significant change. This guide will take you through five key trends that could redefine social media in 2022. And to help you make sense of it all, we’ll give some advice on how marketers can...

A Marketer's Guide to NFT's

Blog Posts, Digital Marketing

It can be hard to find a reliable answer to basic questions about digital’s new hot topic, NFTs – so we’ve written a clear, balanced marketer’s guide which doesn’t ‘funge’ the facts.

Digital Marketing Podcast Episode 291 What Makes Video Marketing Effective?

Podcasts, Content Marketing

In this episode of the Digital Marketing Podcast, we welcome back Jon Mowat to discuss some of the psychology and methodology behind video’s success. Jon explains in detail the five key areas that he believes makes video so powerful.

Digital Marketing Podcast Episode 290 Build Better Video Marketing Funnels

Podcasts, Content Marketing

In this episode of the Digital Marketing Podcast, Ciaran meets with Jon Mowat, author and founder of Hurricane, a UK leading marketing agency to talk all things video marketing and how it can be used to deliver brand growth.

How To Optimise Your URLs

Blog Posts, SEO

Your website’s URLs can be so much more than just the location where your content can be found online. This guide covers several tips and approaches to optimise a URL and we'll share some tips and best practices to make sure your URLs are...
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