Avinash Kaushik shares how the right analytics questions drive outcomes, how user empathy can drive profit and how to use story telling to ensure your data insights command respect and drive action
Setting the right price for a product or service is crucial. Not only will your choice of price affect your profits and sales; it could also determine which customers you acquire, alter the competitive dynamics between businesses in your...
Learn from Google's Digital Marketing Evangelist, Avinash Kaushik, how to tame large amounts of marketing analytics data and use it to increase your success.
Discover how to make more effective use of display advertising to aid the users' journey. We explore what you can do to better measure display performance and measure results.
Welcome to a whole new kind of Google Analytics: GA4. In this straightforward guide, we’ll answer the big questions on Google Analytics 4: what it is, how to use it, and how it differs from Universal Analytics (GA3).
“What is the metaverse?” has been the question on many marketers’ lips recently. In this article, we’ll tell you what a metaverse could look like and how it could change marketing.
Social media is going through a time of significant change. This guide will take you through five key trends that could redefine social media in 2022. And to help you make sense of it all, we’ll give some advice on how marketers can...
It can be hard to find a reliable answer to basic questions about digital’s new hot topic, NFTs – so we’ve written a clear, balanced marketer’s guide which doesn’t ‘funge’ the facts.
In this episode of the Digital Marketing Podcast, we welcome back Jon Mowat to discuss some of the psychology and methodology behind video’s success. Jon explains in detail the five key areas that he believes makes video so powerful.
In this episode of the Digital Marketing Podcast, Ciaran meets with Jon Mowat, author and founder of Hurricane, a UK leading marketing agency to talk all things video marketing and how it can be used to deliver brand growth.
Your website’s URLs can be so much more than just the location where your content can be found online. This guide covers several tips and approaches to optimise a URL and we'll share some tips and best practices to make sure your URLs are...
