The P.A.S. writing formula has been a favourite among advertising copywriters for generations. It's popular because it works. Once you understand how it works, you will start to see this framework in use all over your world. To write copy...
What is meant by owned, earned and paid media? All the content relating to a brand – including articles, videos, blog posts and content of any other type – can be categorised as one of three media types: owned, earned or paid. Owned...
If you’re a marketer in 2021, it’s likely that video is either a key component of your marketing strategy, or something you plan to do more of in future. According to Wyzowl’s State of Video Marketing survey 92% of marketers now say...
we speak to MDL Marinas Group marketer Tim Mayer, to learn how his brand captured 900 customer emails last year through a campaign with QR codes at its core.
Social media posts and ads rely increasingly on visual content to attract engagement As photos and videos have become more important to social success, knowing exactly how to prepare your rich media for upload has also risen up the agenda...
Most people will be familiar with the stories format. They are vertical, full-screen videos or images that sit apart from your regular feed; usually at the top of the app or page. After 24 hours the stories disappear unless the platform...
