From Intel to Coca-Cola, almost every major brand has a social media policy that tells their representatives what they can and can’t do on social media. In this guide, we’ll answer key questions such as what is the purpose of a social...
Disability and discrimination compliance is a key subject area for any trainee marketer to learn before they enter the field. It is equally important for established marketers to monitor best practice in this area throughout their careers,...
Blogging may not be the most cutting-edge digital medium these days – but even in this age of influencers and online video, the best blogs are still earning impressive revenues. This article ranks the top 10 highest earning bloggers in...
Digital Marketing is constantly changing, and it can often be a struggle to stay ahead of the competition. With new books coming out weekly, it can be hard to know which ones deserve your precious time. So we’ve done you a favour and...
Is your CRM the joy or your day or the bain of it? Does your CRM build relationships or hamper them? We share the journey we have been on to find the right CRM.
The P.A.S. writing formula has been a favourite among advertising copywriters for generations. It's popular because it works. Once you understand how it works, you will start to see this framework in use all over your world. To write copy...
What is meant by owned, earned and paid media? All the content relating to a brand – including articles, videos, blog posts and content of any other type – can be categorised as one of three media types: owned, earned or paid. Owned...
If you’re a marketer in 2021, it’s likely that video is either a key component of your marketing strategy, or something you plan to do more of in future. According to Wyzowl’s State of Video Marketing survey 92% of marketers now say...
