In this episode, we explore some of the commonly misunderstood analytics reports and metrics and how to avoid misinterpreting them. Is a high bounce rate always a bad thing? What can you effectively conclude with time on site and why is it ...
Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing. We also hear from Podcast Listener Kirtiman Kohli and the results he got from testing Facebook ...
What is data scraping, how is it done, and how is it being used by digital marketers and businesses? In this article, we’ll be discussing all these questions, as well as setting out some data scraping techniques for you and your team to t...
Learn how to make use of Search Console reports in Google Analytics. This article discusses some of the many ways in which you can use each of the Search Console reports to gain useful insights into your website’s search performance. We w...
This is Daniel Rowles’ presentation on 'Omni-Channel But Not Ominous' from the Chartered Institute of Marketing 'Changing Face of Marketing' Summit on the 24th May 2017.
Useful Links:
Digital Measurement Framework
Digital Capabi...
This is Daniel Rowles’ presentation on Effective Content Measurement from the Digital Content Summit 2017 conference on the 23rd May 2017.
Useful Links:
Digital Transformation Framework
Digital Measurement Framework
Digital Capab...
Whether you’re looking to gain new digital analytics skills or to prove your ability to prospective clients, gaining Google Analytics certification is well worth your while. Here’s how to get certified:
Step 1: Sign up to Google Partne...
Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Da...
Ciaran talks to Kevin Lindsay from Adobe about data science and how it can bring valuable insights into how to achieve smart results and quick wins with your marketing and customer analytics. Find out how Adobe are bringing data science sma...