Analytics & Data

 

Analytics & Data

Digital Marketing Podcast Episode 212 - Personalized Marketing

Daniel makes a case for better marketing personalization. For many marketers personalization is a big focus for 2019, but where exactly should you where to start your personalization development journey?...

Digital Marketing Podcast Episode 207-The State of Content Marketing 2019

Daniel and Ciaran discuss the state of content marketing and the ever-changing relationship between content creators and search engine functionality. We also give Ciaran a few moments to explain why he is so rattled about recent video embe...

A marketer’s guide to first-party cookies

What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the answ...

Digital Marketing Podcast Episode 178 Google Analytics Reports You Should Probably Ignore

In this episode, we explore some of the commonly misunderstood analytics reports and metrics and how to avoid misinterpreting them. Is a high bounce rate always a bad thing? What can you effectively conclude with time on site and why is it ...

The Digital Marketing Podcast Episode 158 Test Everything

Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing. We also hear from Podcast Listener Kirtiman Kohli and the results he got from testing Facebook ...

What Is Data Scraping And How Can You Use It?

What is data scraping, how is it done, and how is it being used by digital marketers and businesses? In this article, we’ll be discussing all these questions, as well as setting out some data scraping techniques for you and your team to t...

Measuring SEO: Search Console Reports in Google Analytics

Learn how to make use of Search Console reports in Google Analytics. This article discusses some of the many ways in which you can use each of the Search Console reports to gain useful insights into your website’s search performance. We w...

Omni-Channel But Not Ominous - CIM Summit 2017

This is Daniel Rowles’ presentation on 'Omni-Channel But Not Ominous' from the Chartered Institute of Marketing 'Changing Face of Marketing' Summit on the 24th May 2017. Useful Links: Digital Measurement Framework Digital Capabi...

Effective Content Measurement - Digital Content Summit 2017 #DCS2017

This is Daniel Rowles’ presentation on Effective Content Measurement from the Digital Content Summit 2017 conference on the 23rd May 2017. Useful Links: Digital Transformation Framework Digital Measurement Framework Digital Capab...
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