Analytics & Data

 

Analytics & Data

Digital Marketing Podcast Episode 294 Data & Analytics

Avinash Kaushik shares how the right analytics questions drive outcomes, how user empathy can drive profit and how to use story telling to ensure your data insights command respect and drive action...

Digital Marketing Podcast Episode 293 Data & Analytics

Learn from Google's Digital Marketing Evangelist, Avinash Kaushik, how to tame large amounts of marketing analytics data and use it to increase your success....

What Is Google Consent Mode? (And How To Implement It)

Google Consent Mode is a new way to ensure a website’s use of cookies and visitor data is compliant with GDPR and other data privacy regulations. This short guide will take you through how Consent Mode works and how to implement it on ...

Guide to the latest 2020 digital stats updates

What’s the state of play in digital today? Join us as we pick out the key points from a selection of influential digital stats updates, published both before and after coronavirus lockdown measures began in Europe. We’ll focus especi...

What’s happening with third-party cookies in 2021?

Discover the latest plans to phase out third-party tracking cookies...

Digital Marketing Podcast Episode 219- Improve Your Conversion Optimization Skills

Discover how can you get the most out of the traffic you already have with effective Conversion optimization...

Digital Marketing Podcast Episode 212 - Personalized Marketing

Daniel makes a case for better marketing personalization. For many marketers personalization is a big focus for 2019, but where exactly should you where to start your personalization development journey?...

Digital Marketing Podcast Episode 207-The State of Content Marketing 2019

Daniel and Ciaran discuss the state of content marketing and the ever-changing relationship between content creators and search engine functionality. We also give Ciaran a few moments to explain why he is so rattled about recent video embe...

A marketer’s guide to first-party cookies

What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the answ...
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