Google Consent Mode is a new way to ensure a website’s use of cookies and visitor data is compliant with GDPR and other data privacy regulations. This short guide will take you through how Consent Mode works and how to implement it on ...
What’s the state of play in digital today? Join us as we pick out the key points from a selection of influential digital stats updates, published both before and after coronavirus lockdown measures began in Europe. We’ll focus especi...
Daniel makes a case for better marketing personalization. For many marketers personalization is a big focus for 2019, but where exactly should you where to start your personalization development journey?...
Daniel and Ciaran discuss the state of content marketing and the ever-changing relationship between content creators and search engine functionality. We also give Ciaran a few moments to explain why he is so rattled about recent video embe...
What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the answ...
In this episode, we explore some of the commonly misunderstood analytics reports and metrics and how to avoid misinterpreting them. Is a high bounce rate always a bad thing? What can you effectively conclude with time on site and why is it ...
Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing. We also hear from Podcast Listener Kirtiman Kohli and the results he got from testing Facebook ...