SEO Tools Comparison: Raven Tools, Moz Analytics, BuzzStream & More


Update November 2015 – Its been over a year since we last updated the SEO Tools comparison report and as well as updating the 6 tools we’ve reviewed in the past we’re also going to introduce you to 6 more SEO tools which you’ve been talking about in the comments. The format will stay the same, we’ve summarised the key features of each tool in the table on this page but for the full review with loads more information about each click through to the review page. Please keep the comments coming, share you experience of using any of these tools or suggest other tools which we should be reviewing when we next update the report.

Whether you’re an agency, in-house or DIY SEO having the right tools for the job can make your life easier and your campaigns more effective. But as SEO becomes bigger business, the more tools we see released onto the market. The range is massive as well from freebies to big $500/ month subscriptions.

In this review I’m going to take a look at 12 of the most popular and talked about SEO tools on the market at the moment-


This isn’t exactly a like for like comparison as these tools each serve slightly different purposes and cater for different users but if you’re weighing up introducing these tools into your SEO process I hope this will give you some pointers as too what each tool can do and how their individual features compare.

At a glance

In a hurry? We’ve summarised the highlights of the SEO tools we’ve reviewed in this post in the table below, but please read on for the full reviews!

ToolPriceBuy it forRecommended forSign UpOur review
Image$99-$249/ monthHuge range of tools under one roofSmall to medium sized agenciesSign UpRaven Tools Review
Image$99-$499/ monthOpen Site ExplorerIn-house SEO'sSign UpMoz Analytics Review
Image$29-$249/ monthLarge scale link management capabilitiesSerious link buildersSign UpBuzzstream Review
Image$160-$4000/ month*Enterprise level campaign managementMid to large agenciesSign UpAnalyticsSEO Review
Image$69-$299/ monthSimple, fast tools, customer collaborationIndependant SEO's and small agenciesSign UpWebCEO Review
Image$99-$1499/ one-offDesktop solution with great rank checking featuresIn-house SEO's & large sitesSign UpAWR Review
Image$105-$1400/ month*Best in class link reseach tools & dataLarge scale, pro link buildersSign UpLInk Research Tools Review
Image$350-$835/ month*Wide range of desktop tools for one off priceFreelance SEO's or affiliates on a budgetSign UpSEO Powersuite Review
Image$140-$530/ month*Solid alternative to Raven for links and rankingsSmall to mid-sized agenciesSign UpLinkBird Review
Image$35-$170/ month*Affordable, simple cloud based rank trackingIn-house SEO's or agenciesSign UpSE Ranking Review
Image$70-$550/ monthAdvanced keyword research + other SEO toolsFull service search marketing agenciesSign UpSEM Rush Review
ImageFreeFree data, direct from GoogleAny SEO will benefitSign UpGoogle Search Console Review

*Approx price converted from GBP or EURO for the sake of comparison

Our conclusions & the state of SEO tools in 2015

Please do read through each of the tool reviews to find out which tool is right for you. Since the first version of this report nearly 5 years ago each of the tools we’ve looked at have undergone constant changes and improvements. While Raven tools remains our favourite all-in-one SEO tool, boasting the most features and offering the most complete toolset, we have also reviewed individual tools which do a better job in each part of the SEO process. For example Buzzstream is far better for Link Management and outreach while Link Research Tools is superior for researching and analyzing link prospects. Newcomer LinkBird takes a similar direction to Raven Tools, offering a comprehensive and complete SEO solution. We liked a lot of its features and the fact it includes rank tracking under one roof is a big bonus.

Its good to see other tools taking a different direction however. For example Buzzstream has resisted the temptation to become anything other than a link building tool and as a result is by far the best solution on the market for serious link builders. AnalyticsSEO have developed probably the most enterprise ready SEO tool with powerful reporting features making it a good option for larger SEO agencies.

Moz Analytics remains an extremely popular tool amoung our readers and the addition of the useful Followerwonk tool to MOZ pro subscriptions is a good bonus for users of this tool. WebCEO’s online version has also made significant steps forward since we first looked at it and AWR is now more relevant than ever as a tool, given Google’s recent moves to remove all SEO keyword data from Analytics reporting, having a clear picture of your search engine rankings is going to be more important than ever.

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