Update July 2014 – Due to the ongoing popularity of this report and changes to a number of the tools we’ve previously covered we have made minor update again in July 2014. We plan a full update in September 2014. In an effort to reign in the ever expanding word count and make the report easier to navigate we have moved reviews of the individual tools onto separate pages. The main updates in this revision are to SEOmoz which has rebranded as Moz and launched their new Moz Analytics product – this replaces the previous SEOmoz Web App part of this report. Please keep the comments coming!
Whether you’re an agency, in-house or DIY SEO having the right tools for the job can make your life easier and your campaigns more effective. But as SEO becomes bigger business, the more tools we see released onto the market. The range is massive as well from freebies to big $500/ month subscriptions.
In this review I’m going to take a look at 6 of the most popular and talked about SEO tools on the market at the moment-
- Raven Tools Review | Visit the Raven tools website*
- Moz Analytics Review | Visit the Moz Analytics website*
- Buzzstream Review | Visit the BuzzStream website
- AnalyticsSEO Review | Visit the AnalyticsSEO website*
- WebCEO Online Review | Visit the WebCEO Online website*
- Advanced Web Ranking Review | Visit the Advanced Web Ranking website*
This isn’t exactly a like for like comparison as these tools each serve slightly different purposes and cater for different users but if you’re weighing up introducing these tools into your SEO process I hope this will give you some pointers as too what each tool can do and how their individual features compare.
At a glance
In a hurry? We’ve summarised the highlights of the SEO tools we’ve reviewed in this post in the table below, but please read on for the full reviews!
|Tool||Price||Buy it for||Recommended for||Sign Up||Our review|
|$99-$249/ month||Huge range of tools under one roof||Small to medium sized agencies||Sign Up||Raven Tools Review|
|$99-$499/ month||Open Site Explorer||In-house SEO's||Sign Up||Moz Analytics Review|
|$29-$249/ month||Large scale link management capabilities||Serious link builders||Sign Up||Buzzstream Review|
|$160-$4000/ month*||Enterprise level campaign management||Mid to large agencies||Sign Up||AnalyticsSEO Review|
|$69-$299/ month||Simple, fast tools, customer collaboration||Independant SEO's and small agencies||Sign Up||WebCEO Review|
|$99-$1499/ one-off||Desktop solution with great rank checking features||In-house SEO's & large sites||Sign Up||AWR Review|
*Approx price converted from GBP for the sake of comparison
Our conclusions & the state of SEO tools in 2013
Please do read through each of the tool reviews to find out which tool is right for you. Since the first version of this report nearly 3 years ago each of the tools we’ve looked at have undergone constant changes and improvements. In all Raven tools remains our favourite SEO tool. It has the most features and offers the most complete toolset. In addition to the range of SEO tools which you get with Raven there’s also other useful tools for managing PPC campaigns, email marketing, social media and reporting. Its good to see other tools taking a different direction however. For example Buzzstream has resisted the temptation to become anything other than a link building tool and as a result is by far the best solution on the market for serious link builders. AnalyticsSEO have developed probably the most enterprise ready SEO tool with powerful reporting features making it a good option for larger SEO agencies.
Although we weren’t blown away by the first release of Moz Analytics the direction its going in which is to move away from pure SEO metrics and towards a more all encompassing reporting tool for inbound marketing channels seems sensible. WebCEO’s online version has also made significant steps forward since we first looked at it and AWR is now more relevant than ever as a tool, given Google’s recent moves to remove all SEO keyword data from Analytics reporting, having a clear picture of your search engine rankings is going to be more important than ever.
Author: Daniel Rowles