Latest Digital Marketing Posts

  • Digital Strategy Measurement Framework
    Digital Strategy Measurement Framework
    This posts outlines a tried and tested framework for planning and implementing a digital marketing measurement framework that can help with planning and understanding the effectiveness of a digital strategy. It includes a step by step guide, model diagrams and excel template. Digital Strategy and Measurement in […]...
  • Calculating PPC Spend Value
    Calculating PPC Spend Value
    Some keywords in Google’s PPC are very expensive – Why?  ...
  • Guide to Programmatic Advertising Jargon
    Guide to Programmatic Advertising Jargon
    If you’ve ever taken an interest in the fast evolving world of Online Advertising and particularly Programmatic Advertising (the use of systems to automatically buy and sell advertising), you’ll very quickly see that our love of jargon in digital marketing has gone into overdrive in this particular […]...
  • Digital Marketing Podcast Episode 118 - How to Guide: Setting up a YouTube Channel
    Digital Marketing Podcast Episode 118 – How to Guide: Setting up a YouTube Channel
    Daniel and Ciaran discuss setting up a YouTube Channel highlighting some of the key things they have learned while setting up various channels for Target Internet and Clients. Find us on YouTube Transcription services Check out our resources to help you get your channel set up....
  • Digital Marketing Podcast Episode 117 - Discover Twitter's Periscope
    Digital Marketing Podcast Episode 117 – Discover Twitter’s Periscope
    Daniel introduces us to Periscope, a great new tool from Twitter that enables you to broadcast live video events directly from your mobile. Not only do you have the ability to stream live events, but you can also save the video to provide recordings of the events you […]...

Featured Content