Latest Digital Marketing Posts

  • Digital Marketing Podcast Episode 115 – Guide to Digital Transformation
    Digital Marketing Podcast Episode 115 – Guide to Digital Transformation
    Daniel and Ciaran discuss digital marketing transformation and capability. Digital Transformation is the process of understanding where our organisation is currently, and where it needs to be in order to use digital marketing effectively to achieve our business objectives. By understanding the difference between where we are and […]...
  • Digital Marketing Video Episode 8 - B2B Digital Marketing
    Digital Marketing Video Episode 8 – B2B Digital Marketing
    In this video we explore how we can effectively use and measure digital marketing for Business to Business organisations. Focussing on our end objectives and ROI, the video explores how web analytics and Customer Relationship Management (CRM) can be used together to understand exactly which of digital […]...
  • Digital Marketing Video Episode 7 - Setting Objectives & Measuring Digital
    Digital Marketing Video Episode 7 – Setting Objectives & Measuring Digital
    This video talks through the objective setting process and how to use analytics to measure these objectives and optimise digital marketing campaigns. The video explores how different types of organisations (B2B, Ecommerce and Brands) need to set different type of goals and the challenges that you face […]...
  • Digital Marketing Video Episode 6 - Email Marketing Measurement
    Digital Marketing Video Episode 6 – Email Marketing Measurement
    Understanding how the user journey has fundamentally changed means we need to look at the measurement of our email campaigns in a new way. This video explores the challenges and opportunities of measuring the true impact of our email campaigns. It explores the mobile user journey and […]...
  • Digital Marketing Video Episode 5 – Content Curation Tools & Techniques
    Digital Marketing Video Episode 5 – Content Curation Tools & Techniques
    In this video we talk through a simple and effective technique for sharing relevant industry content with you social media audience. The tools and techniques discussed will help you run your social campaigns efficiently and gain more followers and engagement. Transcription: Hi, I’m Daniel Rowles from Target […]...

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