Marketing via online social networks: From The Marketer magazine April 2010

The following article was first published in The Marketer magazine in April 2010 – The Marketer is the monthly magzine of the Chartered Institute of Marketing, the worlds largest marketing organisation. Marketing via online social networks: is there money to be made, or are social networks simply a reputational management headache for marketers and brand managers? Social networks and social... [Read more]

Introduction to Conversion Marketing

Most of us spend an awful of of time on getting more traffic to our websites. What we don’t do enough of is look at what happens to that traffic when it arrives and see how we could get more from what we already have. When you look at it logically it makes a lot of sense financially to look at ‘conversion marketing’. If you are currently converting 1 in 100 people into customers it often makes... [Read more]

Working with Agencies and Freelancers

This entry comes from many years of practical experience of working with agencies and freelancers, but also a bit of an insiders view having been a director at a digital marketing agency for 4 years. First of all here’s the main differences between working with an agency and a freelancer: Freelancers are generally the cheapest option (although some very experienced high quality freelancers may be... [Read more]

Premium Member Content

SHARETHIS.addEntry({ title: "Premium Member Content", url: "http://www.targetinternet.com/premium-member-content/" }); Read More →

target internet. Internet Marketing Podcast 1

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