Daniel has been working in Digital Marketing and Digital Transformation for nearly 30 years, with extensive experience working both client-side and within the agency environment. He is CEO of TargetInternet.com, Senior Lecturer at Imperial College Business School, and a Fellow of the Chartered Institute of Marketing.
Daniel has been researching and teaching the effective and ethical use of AI within Digital Marketing and Digital Transformation in both his academic teaching and for commercial clients. He prides himself on his up-to-date and hands-on knowledge in this fast-changing field and has expertise across a wide range of AI platforms and tools, advanced prompting and the use of AI agents.
He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) whose books have been translated into 14 languages.
Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Accenture, Grant Thornton, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more.
Daniel prides himself on his practical and hands-on approach and brings best practice from many years of real-world experience planning and implementing digital campaigns and strategies. His career has covered both the technical and business aspects of digital, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.