Exploring Programatic Advertising at Scale with Adobe Digital Marketing Episode 134

 

Digital Marketing Episode 134 – Exploring Programatic Advertising at Scale with Adobe

Digital Marketing Episode 134 – Exploring Programatic Advertising at Scale with Adobe

Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks us through how the industry is managing performance at scale[…]

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Digital Marketing Podcast Episode 133 – Bing Search: Why Should Marketers Care?

Digital Marketing Podcast Episode 133 – Bing Search: Why Should Marketers Care?

Ciaran talks to Simon Jacobson from Microsoft about how Bing is dramatically growing their share of the search market. Discover how they have set about integrating the search functionality they provide into peoples work flow and daily lives. With some impressive user growth statistics that will take[…]

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Digital Marketing Podcast Episode 132 – Digital Marketing on a Zero Budget

Digital Marketing Podcast Episode 132 – Digital Marketing on a Zero Budget

Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials of digital marketing in terms of services and essentials you should be using. Daniel also visits Keyword research and its relationship to Hygiene, Hub and Hero[…]

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Digital Marketing Podcast Episode 131 – Matthews on Marketing Interview

Digital Marketing Podcast Episode 131 – Matthews on Marketing Interview

Ciaran talks to US marketing author Tim Matthews about traditional marketing and its links and reach which goes deep into today’s digital marketing mix. We also talk about Tim’s brilliant book (and no we don’t say that lightly- it really is a very good read) “The Professional[…]

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Digital Marketing Podcast Episode 130 – 5 Essential Digital Marketing Tools

Digital Marketing Podcast Episode 130 – 5 Essential Digital Marketing Tools

Daniel and Ciaran are back with a selection of their favourite digital marketing tool discoveries for you to explore and evaluate. Quill Engage English language reports on your Google Analytics. See how well tools can match your report writing prowess without getting tired. Swydo Great multiple platform[…]

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Digital Marketing Podcast Episode 129 – How to Get Social Media Buy-in from your Organisation

Digital Marketing Podcast Episode 129 – How to Get Social Media Buy-in from your Organisation

Daniel talks us through getting leadership buy in to key digital transformation projects by answering some of the tough questions you might be asked. Tough questions we tackle: How to deal with negative conversations online How to minimise the chance that social team might say something embarrassing. How[…]

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Digital Marketing Podcast Episode 128 – Disruptive Ad Targeting Techniques

Digital Marketing Podcast Episode 128 – Disruptive Ad Targeting Techniques

Disruptive Ad Targeting Techniques Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience for your business. Links: Gmail Ads Facebook Custom Audiences[…]

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Digital Marketing Podcast Episode 127 – The Future of Email Marketing 2016 and beyond

Digital Marketing Podcast Episode 127 – The Future of Email Marketing 2016 and beyond

Ciaran talks to Kristin Naragon, Director of Email Solutions at Adobe, about their research into both consumer and marketing professionals use of email marketing and the interesting insights it provided. With email marketing continuing to be a channel of communication that consistently drives results, we also discuss[…]

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Digital Marketing Podcast Episode 126 – Discover Google Tag Manager

Digital Marketing Podcast Episode 126 – Discover Google Tag Manager

Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool. If you looked at Tag[…]

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Digital Marketing Podcast Episode 125 – Digital Skills Gap Hacks

Digital Marketing Podcast Episode 125 – Digital Skills Gap Hacks

How do you stay abreast of the constant and sometimes vast changes in the digital space thrown at us every week? Daniel and Ciaran share how they stay up to date with changes large and small in the digital world on a daily basis with some quick[…]

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