Archive for the Digital Marketing Podcast Category

Digital Marketing Podcast Episode 81 – World Exclusive: CIM Social Media Benchmark Wave Three

Digital Marketing Podcast Episode 81 – World Exclusive: CIM Social Media Benchmark Wave Three

Daniel talks to Thomas Brown, Associate Director of Research and Insights at the Chartered Institute of Marketing (CIM) to get exclusive insights from the Social Media Benchmark which will be officially released on the 28th June.  Listen in to hear what wave three of this invaluable research

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Digital Marketing Podcast Episode 80 – Return to Planet Rowles

Digital Marketing Podcast Episode 80 – Return to Planet Rowles

Welcome back to part 2 of our interview with Daniel Rowles. Two digital marketing MA students from Middlesex University, Daniel Augello and Sherene Perrier interrogate Target Internet’s Daniel Rowles to get his inside perspective on what makes him tick and learn how he got into digital marketing.

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Digital Marketing Podcast Episode 79 – Welcome to planet Rowles

Digital Marketing Podcast Episode 79 – Welcome to planet Rowles

In this episode 79 ,  two digital marketing MA students from Middlesex University, Daniel Augello and Sherene Perrier interrogate Target Internet’s Daniel Rowles to get his inside perspective on what makes him tick and learn how he got into digital marketing. They also explore what Daniel feels the future

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Digital Marketing Podcast Episode 78 – How to Self Publish with Amazon Kindle

Digital Marketing Podcast Episode 78 – How to Self Publish with Amazon Kindle

  Daniel talks to Ciaran about the process of publishing an Amazon Kindle book in the Amazon Market place, with top tips on how to promote your book and ensure it gets attention from the right audience soon after publishing. We look at formatting challenges, talk through

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Digital Marketing Podcast Episode 77 – BrightonSEO Interview: How to Create a World Class SEO Event with Kelvin Newman

Digital Marketing Podcast Episode 77 – BrightonSEO Interview: How to Create a World Class SEO Event with Kelvin Newman

Daniel catches up with Kelvin Newman who runs the highly successful Brighton SEO event. BrightonSEO sets itself apart from other events by filling its time with bags of personality and fun ( other digital marketing events take note!) Kelvin, who you may know from the Internet Marketing

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Digital Marketing Podcast Episode 76 – Social Media Disasters and How to Avoid Them

Digital Marketing Podcast Episode 76 – Social Media Disasters and How to Avoid Them

Ciaran and Daniel discuss Social Media Risk Mitigation, Social Media Policy, and how you go about setting guidelines and expectations for your internal teams. Follow our recommended key steps to lower risks and make life in social channels plain sailing. Ciaran gets slightly over animated about steak

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Digital Marketing Podcast Episode 75 – What’s New in Google Analytics

Digital Marketing Podcast Episode 75 – What’s New in Google Analytics

Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to. We look at improvements to in page analytics, AB tests in analytics and Daniels favourite hangout in GA- Multi Channel

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Digital Marketing Podcast Episode 74 – 11 More Digital Marketing Tools and Tips

Digital Marketing Podcast Episode 74 – 11 More Digital Marketing Tools and Tips

We are back after a short pause for breath in the late autumn and have squeezed in some recording time before Christmas to bring you some updates from our digital marketing world. Ciaran and Daniel climb back into their podcasting saddles with some more tips and tools

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Digital Marketing Podcast Episode 73 – The Mr Men Guide to Great Landing Pages

Digital Marketing Podcast Episode 73 – The Mr Men Guide to Great Landing Pages

Ciaran talks to Oli Gardner from unbounce.com in Canada about Oli’s infamous blog post “The Mr Men Guide to Landing Pages” Oli walks us through what Roger Hargreaves’ beloved children’s book characters can teach us about best (and worst) landing page practice.  How many Mr Men characters

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Digital Marketing Podcast Episode 72 – Discover Transmedia Story Telling

Digital Marketing Podcast Episode 72 – Discover Transmedia Story Telling

Episode 72 Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN (http://ucn.dk a University in northern Denmark) about transmedia story telling. We explore what is it? and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and

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