Digital Marketing Resources

 

How Much Do iOS Gaming App Developers Make, And Which Apps Earn The Most?

Blog Posts, Mobile Marketing

Roughly 1,000 new apps appear in the Apple App Store every single day. By July 2016 the overall tally was over 2 million, and at the current rate of growth we can expect to see the 3 million mark surpassed before 2020. Gaming apps represent...

The Most Popular International Social Networks You’ve Never Heard Of

Blog Posts, Social Media

Over 2 billion people around the world are signed-up members of social networks. That’s well over a quarter of the human race. As you’d expect, this vast market’s biggest player is Facebook, which can lay claim to 1.59 billion active...

Digital Marketing Episode 134 - Exploring Programatic Advertising at Scale with Adobe

Podcasts, Online Advertising

Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks...

Social Media Crisis Management

Blog Posts, Reports, Digital Strategy/ Social Media

This article gives you a step by step guide to managing a social media crisis should one occur, but also looks a at structured approached to avoid them happening in the first place. The Internet is awash with social media disaster stories,...

How Many Users Does Instagram Have & 5 Tips for Success

News, Social Media

The team behind Instagram took to the social platform’s blog last week to reveal their worldwide user count has now passed the 500 million mark. The post revealed that over 80% of Instagram’s users now reside outside the United States,...

Digital Marketing Insights: 5 Encounters With Machine Learning

Blog Posts, Reports, Analytics & Data/ Social Media/ Usability

From spam filtering to production line optimisation, there has been a boom in the uptake and effectiveness of machine learning systems over recent months and years – and no field has seen a more significant and transformative increase...

What is Google RankBrain?

News, SEO

Google Search’s machine learning system RankBrain is now used in the processing of every query received by the search engine, and affects search rankings “in a lot of queries”. Google Senior Fellow Jeff Dean revealed the news in an...

Facebook Bots and Artificial Intelligence in Digital Marketing

Blog Posts, Digital Strategy/ Ecommerce/ Tools & Trends/ Usability

In this week’s long read, we’re taking a close look at the emergence of bots and AIs in digital marketing. What are the implications for the digital marketing industry, and what methods can digital marketers use when creating scripts...

Spotlight: Gamification in Digital Marketing

Blog Posts, Usability

Games are powerful. They entertain us. They develop our tastes, and sometimes our personalities too. From an early age, they teach us about the world. It was only a matter of time, then, before digital marketers started exploring the...

Twitter Announces 140 Second Videos & Viewing Mode

News, Social Media

Can’t put across your message in 140 characters? How about 140 seconds? Twitter has announced a trio of updates that will revolutionise how videos are viewed and posted on the platform. Perhaps the most interesting of the changes will see...

Google Analytics UI Updated with Spammer Hack Alerts

News, Analytics & Data

Google have revealed that spammer hack alerts will now be delivered to webmasters through the Google Analytics User Interface. The update was announced in an entry on the Google Webmaster Central blog, posted June 21st. Here’s what they...
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