Digital Marketing Resources

 
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Digital Marketing Video Episode 14 - Fundamentals of Search Engine Optimisation

Videos, SEO

This video explores the key steps that you need to consider in order to get to the top of Google. We start by exploring the Google algorithm and then move on to the core areas of search optimisation. On-page optimisation involves doing...

Digital Marketing Video Episode 13 - What is Blackhat SEO?

Videos, SEO

Blackhat SEO is the process of attempting to manipulate the search engines into giving you better search results. In this video we explore what Backchat SEO is in more detail, the risk and reasons not to do it and look at some often common...

Digital Marketing Video Episode 12 - Email Marketing - Cleaning Data

Videos, Email Marketing

Focussing on the two key email marketing measures, open rate and click through rate, the video will explore how these measures can be used to improve your email results ad clean your email data. We’ll explore why cleaning your email data...

Digital Marketing Video Episode 11 - Google Analytics Tracking Code

Videos, PPC

Without using tracking code for you website links, Google analytics won’t be giving full details on the effectiveness of your digital marketing efforts. This video walks you through what URL tracking code is and how to use it. Using the...

Digital Marketing Podcast Episode 131 - Matthews on Marketing Interview

Podcasts, Digital Strategy

Ciaran talks to US marketing author Tim Matthews about traditional marketing and its links and reach which goes deep into today’s digital marketing mix. We also talk about Tim’s brilliant book (and no we don't say that lightly- it...

Digital Marketing Podcast Episode 130 - 5 Essential Digital Marketing Tools

Podcasts, Tools & Trends

Daniel and Ciaran are back with a selection of their favourite digital marketing tool discoveries for you to explore and evaluate. Quill Engage English language reports on your Google Analytics. See how well tools can match your report...

Digital Marketing Video Episode 10 - Setting Goals in Google Analytics

Videos, PPC

Goals in Google Analytics allow you to get the most out of the tool and really start to work out the Return On Investment (ROI) of your digital channels. The video explores the 5 main types of goals: Destination goals, Duration goals, Pages...

6 ½ Hilarious Social Media Marketing Failures

Blog Posts, Social Media

6 big brand social media fails & when does a fail become a WIN? If you’re looking for examples of what not to do on Social media, learn from the mistakes of these big brand marketing fails & how to turn a fail into a win. Amazon...

6 Innovative Ways Brands are Using Real Experiences to Create Sharable Content

Blog Posts, Content Marketing/ Social Media

In a continually evolving social media landscape, consumers are becoming less willing to sit through corporate trade driving videos prompting a purchase; this has driven a surge in experiential activations with everyday people as the...

Digital Marketing Podcast Episode 129 - How to Get Social Media Buy-in from your Organisation

Podcasts, Digital Strategy/ Social Media

Daniel talks us through getting leadership buy in to key digital transformation projects by answering some of the tough questions you might be asked. Tough questions we tackle: How to deal with negative conversations online How to minimise...

Digital Marketing Podcast Episode 128 - Disruptive Ad Targeting Techniques

Podcasts, Online Advertising

Disruptive Ad Targeting Techniques Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience...
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