Digital Marketing Resources

 
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Digital Marketing Podcast Episode 127 - The Future of Email Marketing 2016 and beyond

Podcasts; Email Marketing

Ciaran talks to Kristin Naragon, Director of Email Solutions at Adobe, about their research into both consumer and marketing professionals use of email marketing and the interesting insights it provided. With email marketing continuing t...

Digital Marketing Podcast Episode 126 - Discover Google Tag Manager

Podcasts; Analytics & Data

Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool. If you looked at Tag Manager wh...

Digital Retail: Grocery Insights

Blog Posts; Social Media; Tools & Trends

Mentions of Grocery Delivery Services UK vs. US Mentions of online grocery shopping have roughly doubled since the beginning of the year in the US market, reflecting the fast changes in the market. Big retailers like Costco and Target are ...

5 Guaranteed Digital Marketing Trends for 2016

Blog Posts; News; Tools & Trends

Every year January comes round, and every year the industry pundits, including me, predict the big trends in digital marketing for the year ahead. Our hit ratio has been pretty good for the last 2 years, so I thought I’d up the game a bit...

Digital Marketing Podcast Episode 125 - Digital Skills Gap Hacks

Podcasts; Entrepreneurship; Tools & Trends

How do you stay abreast of the constant and sometimes vast changes in the digital space thrown at us every week? Daniel and Ciaran share how they stay up to date with changes large and small in the digital world on a daily basis with some q...

Digital Marketing Podcast Episode 124 - What is Programmatic advertising?

Podcasts; Online Advertising

Daniel talks us through what Programmatic Advertising is and tells us how the technologies and three letter acronyms all work! Understand some of the latest advances and jargon used in display advertising on various advertising networks...

The Ultimate Guide to Digital Marketing Training

Blog Posts; Reports; Digital Strategy

This report outlines the key ways in which teams and individuals and can improve their digital marketing skills and then keep them up to date. It includes analysis of demand for digital marketing training, a summary of key solutions and an ...

Digital Marketing Podcast Episode 123 - Your Digital Marketing Questions Answered

Podcasts; Analytics & Data; Entrepreneurship; Tools & Trends

Daniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions. We look at Analytic goals and their limitations, Google Analytics demographic data, dust off our favourit...

Why Including Social Feeds in Search is Bad for Consumers

Blog Posts; SEO; Social Media

The inclusion of Twitter feeds in Google search results may seem vaguely interesting on first inspection, and its impact on search results is at best speculative, but the stats below, in my opinion, mean that this could actually be misleadi...

The Huge Untapped Potential of Social Commerce

Blog Posts; Ecommerce

Social Isn’t About Selling, Except When It Is The stats below show the percentage of users on each social platform that have purchased online on any device in the last month. The Chinese platforms come in highest, which is no surprise ba...

Digital Marketing Podcast Episode 122 - Lessons from a New Startup

Podcasts; Entrepreneurship

Daniel and Ciaran discuss Target Internet’s new digital e-learning training programme for individuals. With the launch of this subscription based flexible on demand training resource Daniel shares with us how Target Internet has developed...
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