The following timeline highlights what I believe to be the most important announcements of changes to the Google Algorithm since 2011 up until Penguin 2.0. All of these announcements and details are directly from Google themselves or Matt Cutts (one of the their leading engineers). All items on the timeline are algorithm changes, rather than just listing changes in search functionality (structured data is the odd one out as it’s both). Agree? Disagree? That’s what comments are for…..
Author: Daniel Rowles
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with Kipp Bodnar, CMO of HubSpot, to discuss what may be the most disruptive year in marketing history.