The following timeline highlights what I believe to be the most important announcements of changes to the Google Algorithm since 2011 up until Penguin 2.0. All of these announcements and details are directly from Google themselves or Matt Cutts (one of the their leading engineers). All items on the timeline are algorithm changes, rather than just listing changes in search functionality (structured data is the odd one out as it’s both). Agree? Disagree? That’s what comments are for…..
Author: Daniel Rowles
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.