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Digital Marketing Podcast Episode 249- Ad World Guide to Effective Digital Ads

Blog Posts; Podcasts; Social Media

As we count down to this year's Ad World in November, we speak to conference speaker Anthony Sarandrea, one of North America's top lead generation experts. Anthony shares with us how his team build and scale social Ad campaigns that pull...

Better Social Engagement Using Video

Blog Posts; Social Media

Recently we have been experimenting with how to drive better engagement with our social media marketing. As well as experimenting with multiple text posts on social platforms we have also been seeing what difference the visual assets achiev...

Digital Marketing Podcast Episode 248- Content Marketing Engagement Strategy

Blog Posts; Podcasts; Digital Strategy; Social Media

Ciaran and Daniel explore how to drive greater engagement with our marketing by using power words, emotion, custom video, and running social ads....

Complete Guide to Twitter Cards

Blog Posts; Social Media

Twitter Cards provide an effective, efficient way to create optimised multimedia tweets. In this guide, we explain what Twitter Cards are and how marketers can use them. We’ll also cover the different types of Twitter Cards, and tell you ...

Transmedia Storytelling in 2020

Blog Posts; Content Marketing

What is Transmedia Storytelling? https://vimeo.com/464191186 Transmedia storytelling is the practice of telling stories across multiple media platforms, where each medium makes a unique contribution to the story world. Any combinati...

Digital Marketing Podcast Episode 247- The Strategy Manual

Podcasts; Digital Strategy

What does effective strategy look like? Expert and Author Mike Baxter Explores practical steps all of us can take to align ourselves with better strategies....

Complete guide to the CIM Level 6 Digital Diploma in Professional Marketing

Blog Posts; CIM Qualification

This guide covers everything prospective students need to know about the CIM Level 6 Digital Diploma in Professional Marketing, which is available for online study via Target Internet. Contents: What is the CIM Level 6 Digital Diploma...

Digital Marketing Podcast Episode 246- Uncovering SEO Truths with A-B Testing

Podcasts; SEO

Learn about all things SEO A/B Testing with Will Critchlow. Will walks us through what SEO A/ B testing is how it works and learn what it can teach us....

Complete Guide To Social Stories Formats

Blog Posts; Social Media

This guide covers the key facts marketers need to know about social media stories. We’ve included detail on the most popular stories channels, Facebook Stories, Instagram Stories, WhatsApp Status and Snapchat Stories, as well as shining a...

Digital Marketing Podcast Episode 245 - Does Digital Advertising Work?

Podcasts; Digital Measurement

Tasked with a question and a link from one of our listeners, Ciaran and Daniel explore their thoughts on how and how well online advertising works?...

SEO tool review: Ahrefs

Blog Posts; SEO; Tools & Trends

Introducing the tool Ahrefs is an SEO toolkit with all the core functionalities you would typically need to cover all the bases in managing a website’s search performance. There’s rank tracking against your chosen keywords, site a...