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Digital Marketing Podcast Episode 204 Advocates and Influence

Podcasts; Digital Strategy; Social Media

Daniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections genuine and still communicate at scale? We also explore how to deal with both positive or negative feedb...

Digital Marketing Podcast Episode 203- LinkedIn for Digital Marketing

Podcasts; Social Media

Daniel explores how marketers can make use of their own personal brand via LinkedIn profiles to full effect....

Digital Marketing Podcast Episode 202- A Smorgasbord of Digital Marketing Tools

Podcasts; Tools & Trends

Daniel and Ciaran are back with a brand new 'tips and tools' episode of tools we have been making use of and loving recently including a whole bunch of tools making use of artificial intelligence to save you time and money, as well as some...

The 7 Ps of marketing: what are they and how are they used?

Blog Posts; General Marketing

The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix. In this article, we’ll take you through the 7 Ps, and how you can ...

A short guide to SWOT / TOWS analysis for digital marketers

Blog Posts; Digital Strategy

What is a SWOT or TOWS analysis, how are they carried out, and how can you use them to improve your digital marketing strategy? Get a handle on this core marketing discipline with our straightforward guide to SWOT and TOWS....

A marketer’s guide to first-party cookies

Blog Posts; Analytics & Data; Online Advertising

What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the answ...

Digital Marketing Podcast Episode 201- Email Optimisation

Podcasts; Email Marketing

We speak to Philip Storey from Enchant Agency who specialises in helping brands to improve their email marketing. Philip walks us through email optimisation, exploring techniques and frameworks that any email marketer can apply to drive imp...

Digital Marketing Podcast Episode 200 - Should Your Brand Podcast?

Podcasts; Content Marketing

Podcasting continues to go from strength to strength with international consumption of podcasts growing steadily. With such consistent growth in its consumer base, we thought it was time we explored podcasting as a marketing medium with gre...

A marketer’s guide to content copyright and media usage

Blog Posts; Content Marketing

Best practices in copyright content and media usage are essential theory for marketers. Without a proper working knowledge, you could leave yourself and/or the brands you represent vulnerable to intellectual property theft, or in legal trou...

Digital Marketing Podcast Episode 199- Learn Affiliate Marketing

Podcasts; Online Advertising

We speak to a specialist in Affiliate Marketing, Bruce Clayton from Optimus Performance Marketing. We explore what Affiliate Marketing is and how it works and learn effective tactics and techniques for getting more from your affiliate marke...

The Digital Marketing Podcast Episode 198 - Yes, You Can Innovate

Podcasts; General Marketing

Ciaran speaks to writer and CEO, Natalie Turner from The Entheo Network. We discuss Natalie's book 'YES, YOU CAN INNOVATE', a practical how-to-guide to help you develop your innovation strengths. The book is designed to help people get bett...