What’s New In Digital – Edition 2

 

There were no major updates on the main digital platforms this month; perhaps the most significant was the announcement that Pinterest has opened free access to all and developed new mobile services which could further spur adoption.

I’d pick our first alert on the new content streaming services as the most interesting topic of discussion for this month, it shows how digital communications platforms continue to evolve.

I’ve summarised the updates on what’s new in the standard five areas to make it quick for you to scan the stories.

Strategy and planning

  • The co-founders of Twitter unveiled two new social websites – This alert by The Drum simply says they’re called Medium and Branch and are currently invite only – one to watch. If this sounds insignificant, ReadWriteWeb says “we’re witnessing another sea change in Web publishing” – take a look at this summary by Richard MacManus for 5 reasons why web publishing is changing again which covers new services like App.net and Svbtle which were discussed a lot in August (in tech circles at least).
  • Can you use Pinterest to sell more products? As Pinterest continues to grow, it’s a question many marketers are asking. Here are our 8 examples and practices of companies who are using Pinterest effectively.

Social media marketing

Search marketing

User experience, analytics and conversion optimisation

Email marketing and CRM

This summary was created by Dave Chaffey of Marketing strategy advice site SmartInsights.com.

More links from the Target Internet team:

  • Drop box has announced a new two step verification process to make using it’s tool even more secure.
  • Everyone’s talking about loveit, a visual platform for sharing and collaborating. It looks very much like Pinterest but with some added extras.
  • An interesting article on How to improve your Facebook EdgeRank from Brian Carter, Brand advocate for pagelever
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