WHAT IT IS

 

What you will leave with

Email Marketing 1 Day Course

This course will suit employees with a responsibility for delivering email marketing campaigns, either in-house or agency-side. Both those who are new to email marketing and marketers who feel they could be getting more from their email will benefit from attending this course.

Introduction to success factors for email marketing
Opt-in rules
Deliverability
Designing email templates
Selecting an email service provider
Goal-setting for email campaigns
Segmentation and targeting
Campaign planning
Structuring an email to maximise response
Copywriting
Email, customer relationship management (CRM) and website content integration
Email automation and triggers
Email analytics
Interested in Digital Marketing Elearning - Start Free 14 Day Trial >