What you will leave with

Social Media 1 or 2 Day Course

This course is aimed at anyone who wants to improve their organisation’s social media activity or planning.

Social media in perspective – core trends and challenges
Understanding social media and the user journey
The importance of going beyond Likes and Followers
Social, web and email (eCRM) working together
Social media channels hands-on
Social planning and audience targeting – selecting the right channels
Social media and content in practice
Social CRM and activity planning
Identifying influencers and advocates
Social proof and social scoring
Tools for efficiency and effectiveness
Social media monitoring
Social media measurement and optimisation
The importance of goals
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