What you will leave with

Digital Strategy 2 Day Course

This course is aimed at anyone who wants to create a digital strategy for their organisation. Some knowledge of digital channels will be an advantage.

Digital strategy in perspective – why we need a digital strategy and what the core considerations are when building it
Understanding the target audience – understanding the role of techniques such as personas and user journey mapping
Tactical channel review – we work through each of the digital marketing channels and make sure we understand the core concepts required for effective implementation
The role of measurement – building an effective digital strategy requires an effective grasp of analytics and measurement
The digital strategy framework – a step-by-step guide through a highly tested and effective digital strategy framework, including an integrated measurement framework
Strategy workshop – a step-by-step workshop to develop and build your digital strategy
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