WHAT IT IS

 

What you will leave with

Usability 1 Day Course

This course is aimed at anyone who is involved in planning websites and content, and who is responsible for achieving business objectives.

Customer experience in perspective – core trends and challenges
Understanding audiences and demographic behaviour
Usability best practice
Mapping out the user journey
Creating personas
Personas and digital strategy
Understanding scanning and how content is used
Online persuasion techniques
Cognitive biases
Testing and learning
Marketing ethics
Measurement and analytics
The importance of goals
Visitor flow reports
Content-based reports and advanced goals
Content testing and optimisation
Optimisation and business objectives
Planning exercise: next steps and key takeaways
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