What you will leave with

Analytics And Data 1 Or 2 Day Course

This course is aimed at anyone who needs to monitor, analyse and improve websites, content and digital campaigns. No previous analytics experience is required, but a basic knowledge will be beneficial.

Analytics and measurement in perspective
Key terminology and core reports
Analytics quick wins
Making sense of the data
More in-depth reports, including content reports, funnels, segments
Attribution modelling and understanding the user journey
Integration with other marketing, including search engine optimisation, PPC and email marketing
Analytics and social media
Analytics and usability best practice
Using analytics for page improvement
Where next? – Analytics planning and process
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