What you will leave with

Search Marketing 1 Or 2 Day Course

This course is aimed at anyone who is involved in planning websites and content, and who wants to achieve greater search visibility and drive business results.

Search marketing in perspective
Search engine spiders
Key phrase research for search engine optimisation (SEO)
On-page optimisation
Link building
Social media optimisation
Analysis of performance
Site review
What are the benefits of pay-per-click (PPC)?
Pay-per-click fundamentals and Google AdWords
Key phrase research for PPC
Writing effective ads
Campaign targeting
Quality scoring and Ad Rank
Campaign optimisation
Using analytics for SEO and PPC Planning workshop
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