Join us as we take an in-depth look at user experience – or UX for short. What is UX, what are its core principles, and how can those principles be applied to an app or website? Furthermore, how can marketers measure customer experience o...
Powered by artificial intelligence, chatbots are cutting-edge software applications capable of having highly personalised and engaging conversations with your customers in messaging apps like Facebook Messenger, on voice platforms like Amaz...
An effective landing page can help you give the user a more relevant experience of your site and better targeted marketing. By getting your visitors to make selections or enter data, you can determine which content you should serve them nex...
Welcome to the Target Internet guide to CSS media queries for digital marketers! Inevitably, this article will feature some technical language, but we urge you to read on regardless, even if you know very little about web development. Learn...
Love ‘em or hate ‘em, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of websites are in need of some TLC, and to gauge whether or not you really sh...
From spam filtering to production line optimisation, there has been a boom in the uptake and effectiveness of machine learning systems over recent months and years – and no field has seen a more significant and transformative increase tha...
Games are powerful. They entertain us. They develop our tastes, and sometimes our personalities too. From an early age, they teach us about the world.
It was only a matter of time, then, before digital marketers started exploring the opp...
In this week’s long read, we’re taking a close look at the emergence of bots and AIs in digital marketing. What are the implications for the digital marketing industry, and what methods can digital marketers use when creating scripts fo...