Usability

 

Usability

CSS Media Queries for Digital Marketers

Welcome to the Target Internet guide to CSS media queries for digital marketers! Inevitably, this article will feature some technical language, but we urge you to read on regardless, even if you know very little about web development. Learn...

Digital Marketing Guide to Cookies

Love ‘em or hate ‘em, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of websites are in need of some TLC, and to gauge whether or not you really sh...

Digital Marketing Insights: 5 Encounters With Machine Learning

From spam filtering to production line optimisation, there has been a boom in the uptake and effectiveness of machine learning systems over recent months and years – and no field has seen a more significant and transformative increase tha...

Spotlight: Gamification in Digital Marketing

Games are powerful. They entertain us. They develop our tastes, and sometimes our personalities too. From an early age, they teach us about the world. It was only a matter of time, then, before digital marketers started exploring the opp...

Facebook Bots and Artificial Intelligence in Digital Marketing

In this week’s long read, we’re taking a close look at the emergence of bots and AIs in digital marketing. What are the implications for the digital marketing industry, and what methods can digital marketers use when creating scripts fo...

Usability Testing in 6 Steps

Usability is often seen as fairly subjective topic, with different people having different ideas of what usable is and isn’t. In reality Usability can give you us a very process orientated approach to improving our websites, apps and othe...

Guide to User Centered Design

User Centred Design is the process of putting the user at the heart of every stage of the design process. At each stage there are a huge range of techniques and tools we can use to make sure we getting things right for out target audience. ...

Digital Marketing Podcast Episode 97 - 5 Tools to Improve Website Performance

Ciaran and Daniel are back with a new collection of digital tools to help you improve the quality of your website user experience, including a website spell checker, mobile device previewer, eye tracking and usability tests plus a handy lit...

Digital Marketing Podcast Episode 44 - The New EU Cookie Law IAB Interview

Daniel talks to Nick Stringer, Director of Regulatory Affairs at the Internet Advertising Bureau and together they explore the New cookie law ( AKA the Revised E-privacy Directive). Already in place and due for full enforcement by May 201...
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