Tools & Trends

 

Tools & Trends

What is Google Optimize?

Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testi...

Top 5 Online Collaboration Tools

Working together online has become fundamental to the way many of us work. As far back as 2012, 86% of organisations responding to an Econsultancy survey said online collaboration tools would become important to their operations within thre...

Digital Marketing Podcast Episode 153 Top Collaboration Tools

Are you struggling to stay on top of your email inbox? Is everyone else in your company in the same boat? Maybe it's time you reviewed ...

Digital Marketing Podcast Episode 148 Nine Useful Tools And A GDPR Email Marketing Update

Discover the new GDPR EU legislation due to take effect in May 2018 and how it affects email marketers. We also discuss nine tools all ...

Digital Marketing Podcast Episode 147 Latest Digital Marketing Trends Update

Daniel and Ciaran are back this week with some of the latest digital trends that you need to be aware of. Under discussion: Snapchat, G...

Digital Marketing Podcast Episode 143 - Tips and tools with a twist

Daniel is back with an exciting update for all our listeners who responded to our challenge for podcast reviews. Thank you all so much for your feedback. We have a little something for you. Daniel also walks us through a selection tips a...

What Did CES 2017 Mean for Digital Marketers?

Each annual CES Research Summit provides an enlightening snapshot of the latest consumer tech products and trends – many of which will have serious implications for how digital content is experienced by the end user. We’ve trawled throu...

Digital Trends 2017: Expert Predictions

Broadly speaking, a digital marketer’s level of success will relate closely to their position relative to other digital marketers – how far ahead or behind their competitors they are when it comes to adapting to evolutions in industry b...

What is Google Assistant?

Google made waves earlier this week with the announcement of their new Pixel smartphone – but it’s the smart software behind the device’s sleek shell that’s really got us interested. The Pixel comes loaded with Google Assistant...
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