Google Optimize is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testi...
Working together online has become fundamental to the way many of us work. As far back as 2012, 86% of organisations responding to an Econsultancy survey said online collaboration tools would become important to their operations within thre...
Daniel is back with an exciting update for all our listeners who responded to our challenge for podcast reviews. Thank you all so much for your feedback. We have a little something for you.
Daniel also walks us through a selection tips a...
Each annual CES Research Summit provides an enlightening snapshot of the latest consumer tech products and trends – many of which will have serious implications for how digital content is experienced by the end user. We’ve trawled throu...
Broadly speaking, a digital marketer’s level of success will relate closely to their position relative to other digital marketers – how far ahead or behind their competitors they are when it comes to adapting to evolutions in industry b...
Google made waves earlier this week with the announcement of their new Pixel smartphone – but it’s the smart software behind the device’s sleek shell that’s really got us interested.
The Pixel comes loaded with Google Assistant...