Target Internet CEO’s ‘Building Digital Culture’ Book-Launch at Twitter HQ
Target Internet headed to Twitter’s UK HQ last week for a launch event celebrating the release of Building Digital Culture, a practical guide to digital transformation, written by our very own CEO Daniel Rowles and ThinkStuff’s Thomas Brown.
The launch event brought together a vibrant crowd of marketers, digital transformers and executives for an evening of fascinating digital-themed discussion, headed up by a star-studded panel of opinion formers including Twitter’s UK Managing Director, Dara Nasr; Ladbrokes Coral Group plc CCO, Kristof Fahy; HSBC plc’s Global Head of Digital Commerce, Simon Thompson; Deloitte Head of Digital, Caitlin Blewett; and RSA Insurance plc Group Chief Digital Officer, Steven Zuanella.
Our generous host, Dara Nasr opened proceedings with an introduction that set the scene for an evening focused on an increasingly digital world.
“The conversation has evolved,” said Mr Nasr. “The way that we behave now is so, so different to the way we behaved ten years ago.
“The mobile phone has totally changed the way we operate, and we couldn’t live without it.”
Kristof Fahy, of Ladbrokes Coral Group plc, followed up with some insights into his experiences of leading digital transformation within traditional companies. How does one go about creating digital advocates in a betting firm whose customer-facing staff are not allowed to place bet through the company, or to use mobile phones at work? “You have to really want it,” said Mr Fahy, “It takes steely determination.”
HSBC’s Simon Thompson urged digital transformers to focus upon tangible results and on doing “brilliant basics” at scale. “Talk as much as you want – until people see something real, nothing happens.” Caitlin Blewett of Deloitte stressed the importance of quick wins and getting buy-in from senior colleagues, while Steven Zuanella of RSA Insurance plc told attendees to “articulate a compelling story” surrounding digital – “make it meaningful to customers and [your] people”.
These snippets hardly do our panellists justice, so please do keep tabs on our Digital Marketing Podcast, where we’ll be posting full recordings of their fascinating speeches.
Target Internet’s Daniel Rowles was also on hand to offer three key points from Building Digital Culture, just in-case of the unlikely event that one or two of the launch’s attendees wouldn’t get around to reading their copies of the book. Daniel suggested teams should place scientific and rigorous controlled experimentation at the heart of their digital transformation efforts, that companies must build a culture in which the individual is responsible for their own ongoing learning, and that agile working isn’t just for techies.
Our warmest thanks to Dara Nasr, to Twitter UK and to all our panellists and guests – not only did you provide Daniel and Thomas with invaluable assistance in putting together Building Digital Culture, you also helped us to celebrate in style! #ThankYou