Social Media

 

Social Media

Digital Marketing Podcast Episode 236- Neal Schaffer- The Age Of Influence

Neal Schaffer talks about his new book The Age of Influence, his new definitive guide to influencer marketing....

Digital Marketing Podcast Episode 229 - Is Social Still Social?

We speak to Rand Fishkin and Casey Henry, about Google's Walled Garden and how social Social Media still is....

Top 7 Influencer & Social Media Marketing Books of 2019

How does influencer marketing work? What are the benefits of social media marketing and what strategy should you adapt? These are just some of the questions we get asked all the time and in the current marketing climate the 2 biggest trends...

Digital Marketing Podcast Episode 224-Employee Advocacy At Scale with Hootsuite Amplify

Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage se...

How To Use Hashtags on Instagram - A Complete Guide

Read our In-depth Guide To Using Hashtags More Effectively On Instagram...

Best Practice Guidelines on Working with Instagram Influencers

In a recent episode of The Digital Marketing Podcast, ethical entrepreneur Anders Ankarlid told Target Internet about his investigation into the inflation of influencers’ engagement metrics. Ankarlid learnt that the $744mn of spend on Ins...

Digital Marketing Podcast Episode 221- Exploring Instagram Influencers and Fake Social Influence Part 2

In a follow up to our last episode on Fake social Metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measure...

Digital Marketing Podcast Episode 220- Exploring Instagram Influencers and Fake Social Influence Part 1

Is your influencer marketing programme being scammed by influencers gaming social algorithms with fake followers and fake interactions?...

A marketer’s guide to TikTok

With over a billion downloads and counting, TikTok is one of the fastest-growing social platforms ever. If you’re over the age of 21, there’s a pretty good chance you’ve never even heard of it. Join us as we discuss what TikTok is...
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