Social Media

 

Social Media

Digital Marketing Podcast Episode 221- Exploring Instagram Influencers and Fake Social Influence Part 2

In a follow up to our last episode on Fake social Metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measure...

Digital Marketing Podcast Episode 220- Exploring Instagram Influencers and Fake Social Influence Part 1

Is your influencer marketing programme being scammed by influencers gaming social algorithms with fake followers and fake interactions?...

A marketer’s guide to TikTok

With over a billion downloads and counting, TikTok is one of the fastest-growing social platforms ever. If you’re over the age of 21, there’s a pretty good chance you’ve never even heard of it. Join us as we discuss what TikTok is...

Digital Marketing Podcast Episode 204 Advocates and Influence

Daniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections...

Digital Marketing Podcast Episode 203- LinkedIn for Digital Marketing

Daniel explores how marketers can make use of their own personal brand via LinkedIn profiles to full effect....

Digital Marketing Podcast Episode 195 Tips for Live Video Broadcasts from Michelle Carvill

We talk to author Michelle Carvill who share's her learning and tips for live video broadcasts on Facebook Live and other social media ...

What is Dark Social?

What is dark social, how can we measure it, and what does it mean for your marketing strategy? Join us as we explore one of the trickiest – and most important – topics facing digital marketers today. The silent majority of social activ...

Social Media Success Metrics Checklist

How well are your social media campaigns performing? How much revenue are they driving? Are they engaging the right kinds of customer? The only way to reliably answer questions like these is through social media measurement – the use o...

Digital Marketing Podcast Episode 186- What Is Messenger Marketing?

Making use of Facebook Messenger and automating a number of one to one conversations using messenger bot services like ManyChat can be ...
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