Social Media

 

Social Media

Digital Marketing Podcast Episode 229 - Is Social Still Social?

We speak to Rand Fishkin and Casey Henry, about Google's Walled Garden and how social Social Media still is....

Top 7 Influencer & Social Media Marketing Books of 2019

How does influencer marketing work? What are the benefits of social media marketing and what strategy should you adapt? These are just some of the questions we get asked all the time and in the current marketing climate the 2 biggest trends...

Digital Marketing Podcast Episode 224-Employee Advocacy At Scale with Hootsuite Amplify

Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage se...

How To Use Hashtags on Instagram - A Complete Guide

Read our In-depth Guide To Using Hashtags More Effectively On Instagram...

Digital Marketing Podcast Episode 221- Exploring Instagram Influencers and Fake Social Influence Part 2

In a follow up to our last episode on Fake social Metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measure...

Digital Marketing Podcast Episode 220- Exploring Instagram Influencers and Fake Social Influence Part 1

Is your influencer marketing programme being scammed by influencers gaming social algorithms with fake followers and fake interactions?...

A marketer’s guide to TikTok

With over a billion downloads and counting, TikTok is one of the fastest-growing social platforms ever. If you’re over the age of 21, there’s a pretty good chance you’ve never even heard of it. Join us as we discuss what TikTok is...

Digital Marketing Podcast Episode 204 Advocates and Influence

Daniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections...

Digital Marketing Podcast Episode 203- LinkedIn for Digital Marketing

Daniel explores how marketers can make use of their own personal brand via LinkedIn profiles to full effect....
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