Social Media

 

Social Media

Newsroom Best Practices for Content Marketers

News journalism and brand journalism will always have separate roles to play, but the quality of output expected on the two sides is converging. Target Internet’s contributing editor, Pete Wise, works with both newspapers and brands – a...

What is LinkedIn Trending Storylines?

LinkedIn has commenced global rollout of its new trending news feature, Trending Storylines. Following in the footsteps of Facebook and Twitter, LinkedIn finally premiered its Trending Storylines feature in March. The move builds on recent ...

How to Tailor Your Social Media Copywriting to Platform and Objective

Join us as we outline a set of effective and often original copywriting techniques to help you achieve your key objectives on Twitter, LinkedIn, Facebook and Instagram. Writing for Twitter Tweets are like haikus for social media copywrite...

How Different Age Groups Are Using Social Media

To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experienc...

How to Facebook Livestream from a Desktop or Laptop

Facebook Live’s scope as a marketing tool was broadened last month, with the announcement that users will now be able to livestream from desktops and laptops. Here’s a quick click-by-click guide to how you can “Go Live” from your ho...

What is Strategic Positioning in Digital Marketing?

Strategic positioning will be one of the crucial factors in your success as a digital marketer or online business. We’re going to start this guide by discussing the meaning of strategic positioning, before moving on to explaining some of ...

Social Media Spam Bots and Fake Engagement

What exactly are social media spam bots, who is behind them, and why are they used to create fake engagements on social content? Let’s get to the bottom of this strange online phenomenon. Here’s a post on Target Internet’s Facebook...

A Guide to Personal Branding

Whether you’re searching for new clients, applying for a job or optimising your public image with a view to long-term career growth, the strength of your personal brand will profoundly affect your level of success. A vast array of factors...

What is Social Selling?

It’s simple: social selling is the use of social media to make sales, especially in a B2B context. Social sellers are using social posts, comments and private messages to directly communicate their offering to leads – and the stats woul...
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