Social Media

 

Social Media

How to Facebook Livestream from a Desktop or Laptop

Facebook Live’s scope as a marketing tool was broadened last month, with the announcement that users will now be able to livestream from desktops and laptops. Here’s a quick click-by-click guide to how you can “Go Live” from your ho...

What is Strategic Positioning in Digital Marketing?

Strategic positioning will be one of the crucial factors in your success as a digital marketer or online business. We’re going to start this guide by discussing the meaning of strategic positioning, before moving on to explaining some of ...

Social Media Spam Bots and Fake Engagement

What exactly are social media spam bots, who is behind them, and why are they used to create fake engagements on social content? Let’s get to the bottom of this strange online phenomenon. Here’s a post on Target Internet’s Facebook...

A Guide to Personal Branding

Whether you’re searching for new clients, applying for a job or optimising your public image with a view to long-term career growth, the strength of your personal brand will profoundly affect your level of success. A vast array of factors...

What is Social Selling?

It’s simple: social selling is the use of social media to make sales, especially in a B2B context. Social sellers are using social posts, comments and private messages to directly communicate their offering to leads – and the stats woul...

Digital Marketing Podcast Episode 138 - Digital Marketing News Update

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content searc...

5 Examples of Incredible Social Media Community Management

Every social media page, profile and group has the potential to become the focal point of a vibrant digital community. From the owner’s perspective, the potential upsides here are massive, from increased post engagement to seismic shifts ...

What is Social Media Share of Voice?

This guide is dedicated to one of the most useful metrics in social media marketing: share of voice, or SOV for short. We’ll start by explaining exactly what social media share of voice is, before moving on to discussing how you can measu...

What is Facebook Workplace?

From October onward, companies will be able to take advantage of a new version of Facebook built especially for organisations – but they’ll have to pay for the privilege. Facebook Workplace takes the social network’s most essential...
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