Social Media

 

Social Media

Digital Marketing Episode 138 - Digital Marketing News Update

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content searc...

5 Examples of Incredible Social Media Community Management

Every social media page, profile and group has the potential to become the focal point of a vibrant digital community. From the owner’s perspective, the potential upsides here are massive, from increased post engagement to seismic shifts ...

What is Social Media Share of Voice?

This guide is dedicated to one of the most useful metrics in social media marketing: share of voice, or SOV for short. We’ll start by explaining exactly what social media share of voice is, before moving on to discussing how you can measu...

What is Facebook Workplace?

From October onward, companies will be able to take advantage of a new version of Facebook built especially for organisations – but they’ll have to pay for the privilege. Facebook Workplace takes the social network’s most essential...

The Social Media Success Stories of 2016

2016 has proven to be an engrossing year in social media. Marketers have been faced with a deluge of new information, from the growth of Snapchat and LinkedIn – where marketers once feared to tread – to substantial changes at more famil...

What is Facebook Marketplace?

It’s a globe-straddling social network, it’s your go-to social advertising platform – and now it’s a marketplace too! On October 3rd, Facebook announced the arrival of Facebook Marketplace, a new feature that will allow users to buy...

LinkedIn Content Search – a new Opportunity for Marketers

Over recent years we’ve seen LinkedIn placing an ever greater focus on user-generated content. The trend deepened late last month, when the business-focused network announced the launch of a new set of search features, designed to improve...

Why you need an employee social media policy

Handling a brand’s social media is a nebulous job, encompassing targeted promotional posts, paid-for ads, quick-response customer service and brand development. These disparate objectives demand a wide set of skills, from copywriting and ...

Digital Marketing Episode 135 - A Rather Surprising Twitter Myth

Daniel exposes an interesting Twitter myth around URL shorteners, and Ciaran discovers that Twitter haven't been censoring and editing his posts on the platform, while also getting nostalgic about "you are the hero" books from his childhood...
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