Social Media

 

Social Media

Social Media Spam Bots and Fake Engagement

What exactly are social media spam bots, who is behind them, and why are they used to create fake engagements on social content? Let’s get to the bottom of this strange online phenomenon. Here’s a post on Target Internet’s Facebook...

A Guide to Personal Branding

Whether you’re searching for new clients, applying for a job or optimising your public image with a view to long-term career growth, the strength of your personal brand will profoundly affect your level of success. A vast array of factors...

What is Social Selling?

It’s simple: social selling is the use of social media to make sales, especially in a B2B context. Social sellers are using social posts, comments and private messages to directly communicate their offering to leads – and the stats woul...

Digital Marketing Podcast Episode 138 - Digital Marketing News Update

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content searc...

5 Examples of Incredible Social Media Community Management

Every social media page, profile and group has the potential to become the focal point of a vibrant digital community. From the owner’s perspective, the potential upsides here are massive, from increased post engagement to seismic shifts ...

What is Social Media Share of Voice?

This guide is dedicated to one of the most useful metrics in social media marketing: share of voice, or SOV for short. We’ll start by explaining exactly what social media share of voice is, before moving on to discussing how you can measu...

What is Facebook Workplace?

From October onward, companies will be able to take advantage of a new version of Facebook built especially for organisations – but they’ll have to pay for the privilege. Facebook Workplace takes the social network’s most essential...

The Social Media Success Stories of 2016

2016 has proven to be an engrossing year in social media. Marketers have been faced with a deluge of new information, from the growth of Snapchat and LinkedIn – where marketers once feared to tread – to substantial changes at more famil...

What is Facebook Marketplace?

It’s a globe-straddling social network, it’s your go-to social advertising platform – and now it’s a marketplace too! On October 3rd, Facebook announced the arrival of Facebook Marketplace, a new feature that will allow users to buy...
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