SEO

 

SEO

Microsoft acquires LinkedIn: Expert Reaction

This week’s top news story in digital marketing is undoubtedly Microsoft’s $26.2 billion acquisition of LinkedIn. The news was announced by the two digital giants on Monday (13/06/16). In an article posted on their blog, LinkedIn str...

Google Has Integrated Search Console With Analytics

Notice something different in your Google Analytics account? The Search Engine Optimisation tab has been replaced with a Google Search Console tab, offering more detailed information on the portion of your site’s activity that stems from ...

A Complete Guide to Writing Evergreen Content for SEO

What is evergreen content? When we say ‘evergreen content’, we simply mean web content that won’t lose its relevance and SEO impact within a short space of time (as many news posts do). Evergreen content might take the form of a blog...

Google Adopts Wider Results Column, Longer Meta Titles

Google’s search results page design has undergone a minor design change, which will have interesting implications for digital marketers. As of this month results have been delivered in a wider column, which supports longer meta titles and...

Digital Marketing Podcast Episode 133 - Bing Search: Why Should Marketers Care?

Ciaran talks to Simon Jacobson from Microsoft about how Bing is dramatically growing their share of the search market. Discover how they have set about integrating the search functionality they provide into peoples work flow and daily lives...

Digital Marketing Podcast Episode 132 - Digital Marketing on a Zero Budget

Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials...

3 Key Points from the Latest Google Webspam Report

We’re now a week on from the release of Google’s Latest Webspam Report. This yearly encyclical from the Godfathers of search is more than just a warning to crafty marketers with a penchant for black hat SEO activities; it’s a potted g...

Microsoft to block the use of Cortana digital assistant with rival browsers in Widows 10

They’re saying the move will protect the ‘continuity’ of Cortana queries Microsoft have announced that their digital assistant, Cortana will no longer work with rival web browsers such as Chrome, Firefox and Opera. Queries made usi...

Digital Marketing Video Episode 14 - Fundamentals of Search Engine Optimisation

This video explores the key steps that you need to consider in order to get to the top of Google. We start by exploring the Google algorithm and then move on to the core areas of search optimisation. On-page optimisation involves doing keyw...
Interested in Digital Marketing Elearning - Start Free 30 Day Trial >