This week’s top news story in digital marketing is undoubtedly Microsoft’s $26.2 billion acquisition of LinkedIn. The news was announced by the two digital giants on Monday (13/06/16). In an article posted on their blog, LinkedIn str...
Notice something different in your Google Analytics account? The Search Engine Optimisation tab has been replaced with a Google Search Console tab, offering more detailed information on the portion of your site’s activity that stems from ...
What is evergreen content?
When we say ‘evergreen content’, we simply mean web content that won’t lose its relevance and SEO impact within a short space of time (as many news posts do). Evergreen content might take the form of a blog...
Google’s search results page design has undergone a minor design change, which will have interesting implications for digital marketers. As of this month results have been delivered in a wider column, which supports longer meta titles and...
Ciaran talks to Simon Jacobson from Microsoft about how Bing is dramatically growing their share of the search market. Discover how they have set about integrating the search functionality they provide into peoples work flow and daily lives...
We’re now a week on from the release of Google’s Latest Webspam Report. This yearly encyclical from the Godfathers of search is more than just a warning to crafty marketers with a penchant for black hat SEO activities; it’s a potted g...
They’re saying the move will protect the ‘continuity’ of Cortana queries Microsoft have announced that their digital assistant, Cortana will no longer work with rival web browsers such as Chrome, Firefox and Opera. Queries made usi...
This video explores the key steps that you need to consider in order to get to the top of Google. We start by exploring the Google algorithm and then move on to the core areas of search optimisation. On-page optimisation involves doing keyw...