What is evergreen content?
When we say ‘evergreen content’, we simply mean web content that won’t lose its relevance and SEO impact within a short space of time (as many news posts do). Evergreen content might take the form of a blog...
Google’s search results page design has undergone a minor design change, which will have interesting implications for digital marketers. As of this month results have been delivered in a wider column, which supports longer meta titles and...
Ciaran talks to Simon Jacobson from Microsoft about how Bing is dramatically growing their share of the search market. Discover how they have set about integrating the search functionality they provide into peoples work flow and daily lives...
We’re now a week on from the release of Google’s Latest Webspam Report. This yearly encyclical from the Godfathers of search is more than just a warning to crafty marketers with a penchant for black hat SEO activities; it’s a potted g...
They’re saying the move will protect the ‘continuity’ of Cortana queries
Microsoft have announced that their digital assistant, Cortana will no longer work with rival web browsers such as Chrome, Firefox and Opera. Queries made usi...
This video explores the key steps that you need to consider in order to get to the top of Google. We start by exploring the Google algorithm and then move on to the core areas of search optimisation. On-page optimisation involves doing keyw...
Blackhat SEO is the process of attempting to manipulate the search engines into giving you better search results. In this video we explore what Backchat SEO is in more detail, the risk and reasons not to do it and look at some often common ...
In this review, we take a detailed look at both the SEO and Content marketing toolkits offered by leading search engine marketing platform SEMrush. As this is an in-depth dive into what that suite offers we have added in an index to help yo...