On their journey to conversion, your customer will likely encounter different touch points, but determining the value of each of these channels can prove a difficult task.

In today's 'So' video, the team look at what attribution modelling is and the different ways it can be monitored within your channels analytics.

If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.

We have also recently launched our podcast 'The Digital Marketing Podcast' in a video format for the first time on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!