This week we are discussing PPC advertising, with an interview with Rob Steenbrink from Maxlead, a leading search engine marketing agency in the Netherlands. Rob walks us through the basics of PPC advertising showing us how to build an effective campaign that gets results without stripping your budgets into the red. We look at basic building blocks of a ppc campaign, choosing keywords, building your adverts, and explore the google quality score.
This is a 2 part interview. Next week we will publish part 2 which takes a more in depth look at Landing pages.
To find out more about Maxlead, visit www.maxlead.com
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