Ciaran talks to Joe Cotellese an experienced digital marketer and founder of the social media tool Sharey. Ciaran explores Joe’s experience in learning more about customers and uncovers how Joe came to better understand quantitative and qualitative data, working in the apparel industry, while measuring up customers in their underwear. We also explore what Joe learned about marketing personas as a result of failing a Ninja aptitude test.

Joe introduces us to the tool he has developed to leverage more from curating content on social channels. The Tool is called Sharey and we think it gives users an exciting angle for sharing curated social content to their social audiences. It follows in the steps of a variety of tools and services like Flipboard and Pocket and even Google’s Featured Snippets which curate and attribute content from third-party sources. Sharey allows you to place curated content into a safe distraction-free environment that you can add your own call to action on and share via social channels.

Useful links
Take Sharey for a test drive and sign up for a 30-day free trial. 




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